MyJerry Budget Proposal

Authors: Mario Lopes#2725, Boosh#8092, Denny#4936, kevtae#0052, Dogstoevsky

Team:

Mario Lopes#2725 - Core Contributor + Steward at Krause House & Business Development for MyJerry

Boosh#8092 - Core Contributor + Creative Designer for MyJerry (former space systems operations manager; esports and gaming background; cryptocurrency/blockchain involvement since 2013)

Denny#4936 - Full Stack Web/Mobile Developer (co-founded a revenue positive startup, Dype)

kevtae#0052 - Full Stack Web/Mobile Developer (co-founded a revenue positive startup, Dype)

Dogstoevsky - Core Contributor + Steward at Krause House & Product Management for MyJerry & Product Team

Purpose

The purpose of this proposal is to outline the phases of support for the MyJerry project with a budget mapped to key milestones.

Budget + Responsibilities

TOTAL $83,500 USDC + 45k KRAUSE to fund 3 members over 3 months

Boosh - Game & Creative Designer

($8k USDC + 5k KRAUSE) x 3 months

Denny - Full Stack Developer

($8k USDC + 5k KRAUSE) x 3 months

Kevtae - Full Stack Developer

($8k USDC + 5k KRAUSE) x 3 months

Mario - Business Development & Project Management

Not applicable, will be on stream Oct & Nov

Dog - Product Management

Not applicable, will be on stream Oct, Nov & Dec

Marketing Contributor TBD

$6k USDC for 3 months

For 3 months, we will be hiring a Marketing Contributor to help handle marketing strategy, social media accounts, meme creation, creative planning and content creation.

User Rewards + Software Budget

$5,600 USDC

Breakdown https://docs.google.com/spreadsheets/d/1_ZRQyypwtcOz_tiHcDTuCc36UmOOSW7t8rhO5DNYRzI/edit?usp=sharing

Here’s a look into some of the other projected Rewards from MyJerry https://myjerry.gitbook.io/myjerry/season-1-rewards

Responsibility Clause

If any emergent work for NBA teams arises, the team will be available as needed related to NBA ownership acquisitions.

If an opportunity presents itself, members of the MyJerry team may need to reallocate 10-90% of their time and would be impossible to predict currently.

MyJerry funded team members will prioritize work necessary to purchase a share in an NBA team. While funded members will attempt to continue MyJerry exploration, time allocation will lean towards an NBA opportunity. Funded members will continue on a stream unless otherwise proposed by the community.

Grants Applied For & Status

Artizen Fund for $10k

• Will hear back 3rd Friday of each month (Oct 21 2022) , the top 6 submissions with thumbs up are selected as finalists
• If you are a member, please vote with thumbs up & with $ART tokens when it goes up for Snapshot

Polygon Village Grants & Vouchers for $15k

• Evaluation period between 11-20th
• Processing & disbursements- by 30th of every month, we aim to distribute funds before the end of every month.

The Symmetrical - Grants for Web3 x Consumer Founders for $10k

Clause

If any of these grants are approved, we will use these to subsidise team payments instead of receiving funding from the DAO

How will funds be managed?

On a 3/5 Multi-Sig managed by Mario, Boosh, Denny, Kevtae, Dogstoevsky

When will funds be received?

First months funding for Boosh, Denny, Kevtae will be sent to each individual upon proposal passing

Second & third months will follow the regular DAO cycle at end of month

Marketing contributor budget and User Rewards + Software budget will be sent to a Multi-Sig managed by the team upon proposal passing

Advisors

We will compose a group of Advisors in Krause House for check-ins every two weeks to ensure we are on track

This group of Project Advisors will be locked in after the Snapshot proposal process.

Note: if MyJerry ends up spinning out as a centralized entity, the Advisors will be eligible for equity positions

Reporting to the DAO

• Every two weeks on Fridays in the #myjerry Discord channel, the team will share updates on Roadmap progress with focus on
  • Development & Integrations
  • Business Development & Partnerships
  • User Research & Feedback

Milestones & Roadmap

Q2 2022

MyJerry is Founded as side-project

Front end development begins

Avatar design concepts & ideation begins

Experience Point system developed

Q3 2022

July - Sept

1+ billion possible Jerry Avatars based on 1000+ assets developed

Smart contract development

Back end development

Sept - Present (We are here)

Krause House community Beta launch (Web App)

Feedback & learnings are incorporated

Applications for Polygons Builder Grants submitted

Applications for The Symmetrical: Grants for Web3 x Consumer Founders submitted

Applications for Boys Club Grants Program submitted to help accelerate female adoption of app & also web3

Business Development with NBN23/SWISH app, NYU Tisch and other brands, communities & sports teams & organizations

WE ARE HERE Oct 21 2022 - Funding will take us from here

Continue KH Beta

Integrate Analytics to Web App

Perform user research & gather feedback

Implement Bug Fixes in Web App

Automation of Instant Jerry Points

Addition of in-app Social Feed - for social proof

Continue Business Development and closing white-label B2B deals with brands, communities & sports organizations (here’s what we discussed with In The Lab - Status: they are playing with the app & discussing internally)

Focus on Email Notifications + In App for leading users with Rewards

Partnership announcements

Sign influencers to sell their NIL Avatars & wearables

Q4 2022

IF, Web App user research indicates key behaviours & usage, begin Mobile App development (hypothesis: KEY for app notifications & increased user time)

Automation of Avatar creation in Mobile App

Credit Card purchasing feature (to abstract crypto payments for new-to-web3 users)

Development of Discord Bot features

Introduction of new types of Challenges with additional features

New Jerry designs and badges

Equipping wearables onchain

Buy/Sell Avatars, wearables, and collectibles

Storefront for purchasing Avatars, Battle Pass, Wearables is developed

Public Beta launch - Dec 13 2022

Q1 2023

Predict outcomes of NBA games & place conviction with your Jerry Points on the MyJerry app (same feature we have in the KH Discord but on MyJerry & with XP)

Continue Mobile App development

Ingame app currency is in development ($JERRY token)

Funding will finish here Jan 21 2022

Should MyJerry project desire/benefit from a spin out, it will be proposed at that time (aligning with default that KH holds IP until proposal passed otherwise)

What is MyJerry?

MyJerry is a social, gamified app for basketball fanatics where digital and IRL engagement is rewarded. It’s more than an Avatar project. Users compete to level up and earn rewards by shooting hoops, socializing in online basketball communities, and completing basketball-related challenges.

Tradeable wearables, badges, and digital rewards can be earned through MyJerry, equipped on your PFP avatar and proudly displayed in your profile. Physical rewards like tickets to NBA games, NBA merch, and autographed goods can also be earned by levelling up.

MyJerry brings together basketball players, fans, and future NBA owners from around the world to compete, earn, and have fun with the sport we all love!

We’d love for you to sign up to create your custom Avatar for free and start playing https://app.myjerry.club/

Public Docs: https://myjerry.gitbook.io/myjerry/

Youtube: https://www.youtube.com/watch?v=urBOcVFi6MI

Disclaimer: As this is a beta test, we’d love for you to share feedback through the in-app form to make this the best possible experience for basketball fans around the world!

Who is it built for?

We’ve built a product for sports organizations to engage fans with.

Target User

MyJerry’s target audience is NBA Enthusiasts who:

• Watch basketball highlights
• Are knowledgeable about players on teams, team performance & can have playful NBA banter
• Engage with social media content, podcasts, youtube
• Probably own some merch & are willing to buy cool swag
• Want to interact with and/or get closer with their favorite players/teams

Business Model

As outlined in the Krause House’s Game Plan, we are still in the Credibility Phase and what we’ve realized since building MyJerry is that the system we’ve created is a way to not only track and reward KH community members + onboard hundreds of thousands of basketball fans… but also how it can be used as infrastructure for other sports, brands, communities and organizations.

1. In short-term, onboarding NBA enthusiasts for free on the MyJerry app
   1. We will focus on building up Market Share as the “basketball rewards app.”
   2. We’d like to onboard basketballs fan to the app & KH Ecosystem + Community
   3. In this time, our focus will be on studying user behaviors & stickiness of the product
   4. For Public Beta (~Dec 10), we will introduce the Freemium model for users to choose from 1) A Free Generic Avatar with 1x XP Multiplier or 2) A Premium Customizable Avatar with 1.5x XP Multiplier
   5. We will explore Battle Pass & Digital Wearable monetization as we launch Public Beta
2. White label MyJerry for sports teams & brands who are looking to incentivize their fanbase and reward them

Key Metrics

Here are our Key Sucess Metrics as well as indicators to “kill” the MyJerry project

Season 1 - Finishes Oct 26

Web App

• % of Avatars Minted from Sign Ups
  • We currently are at 60% as of Oct 12 (manual creation too)
  • Target 40%
  • Kill 20%
• % of Avatars that are participating in Challenges
  • We currently are at 20% as of Oct 12
  • Target 15%
  • Kill 5%
• % of Challenges Completed for Total Users that have signed up
  • We currently are at 12% as of Oct 12
  • Target 10%
  • Kill 3%

Season 2 - Nov 9-Dec9

Web App

Key Feature Releases:

• Analytics - Amplitude
• Daily Sign in Streaks: Spin a rewards wheel once per day in the app, so that users want to log in everyday.
• Email System for Notifying Actions — New Avatar Creation form submitted, Avatar minted, Jerry Points, Rewards

Kill if below these quantities at the end of the reporting period

• Total # of Net New Avatars Minted: 40
• Total # of Users w/ at Least 1 Challenge Submission: 60
• Total # of Users w/ at Least 4 Challenge Submissions: 6
• % of Avatars Minted from Sign Ups
  • We currently are at 60% as of Oct 12 (manual creation too)
  • Target 50%
  • Kill 25%
• % of Avatars that are participating in Challenges
  • We currently are at 20% as of Oct 12
  • Target 25%
  • Kill 7.5%
• % of Challenges Completed for Total Users that have signed up
  • We currently are at 12% as of Oct 12
  • Target 20%
  • Kill 5%

Public Beta - Dec 13-Jan13

Web App - Beta with select In The Lab community members (~300-2000)

Key Feature Releases:

• Avatar Creation will be automated
• Wearables equipped feature

Kill if below these quantities at the end of the reporting period

• Total # of Net New Avatars Minted: 1000
• Total # of Users w/ at Least 1 Challenge Submission: 300
• Total # of Users w/ at Least 4 Challenge Submissions: 45
• % of Avatars Minted from Sign Ups
  • We currently are at 60% as of Oct 12 (manual creation too)
  • Target 65%
  • Kill 30%
• % of Avatars that are participating in Challenges
  • We currently are at 20% as of Oct 12
  • Target 30%
  • Kill 10%
• % of Challenges Completed for Total Users that have signed up
  • We currently are at 12% as of Oct 12
  • Target 25%
  • Kill 7.5%

Notes

Kevtae will share our Analytics Reports at the end of each reporting period

Kill Project Clause

If MyJerry reaches the kill #s, the project will stop receiving funding and MyJerry will be re-evaluated by the DAO.

Value Propositions for Krause House

• Onboard thousands of basketball & sports enthusiasts to Krause House, continuing to shape the narrative and pitch of Krause House DAO to the NBA. We see it as a really powerful trojan horse to get many more basketball fans & players involved, think STEPN for basketball https://stepn.com/
• Visible product developed, in-house, by Jerry’s in Krause House; a product we can rally behind and proliferate while building credibility and reputation in the sports industry

User Research

From KH Beta Launch Date Sept 29 2022

Season 1 User Interviews

In-App Feedback Log

Current Partnership Opportunities

MyJerry is more than a “PFP” project. It’s a rewards system that can be used to onboard hundreds of thousands basketball fans into the Krause House ecosystem (regardless of bull or bear market) and as a secondary goal, it can be white labeled for other organizations.

White Label Prospects

• In the past two weeks we’ve had several inbound organizations reach out to explore using MyJerry for their needs
• NBN23 / SWISH’s Web3 department
  • SWISH is an app that tracks basketball live stats, results, rankings for organized basketball leagues around the world
  • SWISH’s Web3 team is negotiating with the MyJerry to implement the MyJerry Avatars & XP system into it’s app of 300,000 existing users
  • KH Benefit: We are currently in discussions for the project as the primary vendor and are negotiating a fee & NFT royal