LazyW Podcast Development Strategy Funding

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WALLET: 0x5e26CDF0c9660ccf797C3D6cda7a21Ce4e5D2f69

AUTHOR: The_Lazy_W

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Proposal

• $1,800 USDC and 200 $KRAUSE Per Month
• 6 Months
• 16 Hours of Work

Paid monthly.

Stewardship team may cancel this agreement at any point.

Community may submit a proposal to cancel this agreement at any point.

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Summary

Lazy W is requesting a budget in order to build and develop the podcast media efforts already in place and develop a network of podcasts that share the Krause House ethos, creative sensibilities, and will help bring awareness to the Krause House mission, attract new members, and cultivate content that will solidify credibility in the larger sports and Web3 community, create new revenue streams through advertising sales, merch, exclusive offerings, and NFTs.

Lazy W has experience working with one of the most reputable podcast studios specializing in original content creation, monetization, and audience development.

WHY THIS MATTERS:

Krause House rests on the idea that web3 enables a better operating model for sports franchises. To demonstrate and leverage this improved approach, we must build a content network that expands our reach, brings in new members, and legitimizes our efforts throughout the larger community.

Krause House is has done a great job establishing a foundational audience for their three shows. Despite the podcast being one of the top sources for demand generation, there is still a lot of opportunity to grow the network. Additional content, across more channels can be a great way to continue to grow the community and raise awareness for our mission. There is also a substantial revenue opportunity to generate revenue by partnering with sponsors that are aligned to our goals. Moreover, creating an ad network to increase revenue streams and attracting additional shows would help cement Krause House as one of the foundational media outlets for the crypto & sports markets.

Basketball fans are the highest active podcast listeners in the US. 32% of basketball fans listen to at least one show per week( https://sport.yougov.com/podcasts-which-sports-fans-are-listening/). Crypto-based audio programs remain to be one the fastest growing categories in the podcast space. Krause House has an opportunity leverage these macro trends by adopting a stronger, more widespread podcasting strategy.

MILESTONES / OBJECTIVES:

To be completed before the end of the year

• Develop and greenlight 3 podcasts related to sports, crypto, or the intersection of both to be ready for launch by or before end of year
  • Possible Shows
    • WBNA
    • Big3
    • Sports Collectibles and Wagering
• Organize a live podcast event
• Book a Krause House representative on three separate sports or crypto related podcasts

HOW THIS WILL BE DONE:

1. Research potential opportunities across new shows, sponsors, and bookings
2. Develop strategy advertising network across KH podcasts
3. Draft treatments and development materials for potential new shows
4. Meet with sports/crypto experts to identify potential host talent
5. Identify and secure a location for a live event and develop a marketing strategy to raise awareness and sell tickets to event

ADDITIONAL INFO:

The current team has created multiple podcasts with hopes to develop a larger network of shows that will trigger increased engagement and awareness of Krause House’s mission. Lazy will set clear objectives regarding audience engagement, creating a revenue model, and developing metrics to measure success in reaching these goals. We hope to build out a larger team and drastically increase our output capability in the coming months.

Additional funding may be needed for new experimental projects the team decides to take on, including launching new shows, securing studio space, paying for engineers and other production staff, hiring new talent, and any efforts to get Krause House reps featured on pre-existing shows outside of the KH network.