Budget: Opening Weekend BIG3 Ball Hogs Tailgate Event(s)

Ball Hogs Tailgate (Dallas) - Pig Pen Chicago Budget

Author: itsunclejon#7365

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Plan a pre-game tailgate party for the Pig Pen during the Ball Hogs season. Transfer the vibe indoors and cheer the hawgs on to victory.

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Requested Budget:

$3843.68 USD (Tailgate Supplies)

$3500 USD (Travel Expenses)

Up to $7343.68 - Total

• unclejon will return any unused funds
• unclejon will submit receipts to Stewards team

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How Will Funds Be Used

Tent: [$850 USD]

Table : [$195 USD]

PA: [$837 USD]

Info Table Banners: [$250 USD]

QR Code Stickers (QTY 500): [$211.68 USD]

Uncle Jon Approved Vlog: [Free, you're welcome]

Crowd Engagement Supplies: [1500 USD]

Travel: Flights booked will be done in Economy Class or Main Cabin with Delta Airlines, whichever is cheapest/available at time of booking. If hotel accommodations are needed, Holiday Inn Express is the preferred Chain. If car rental is needed, Enterprise will also be used and the cheapest rental option will be selected.

Chicago 06/19 Game:

• 647.20 - Flight cost (flight already purchased)

Chicago 06/26 Game:

• 689.20 - Flight Cost

Dallas 07/01 Game:

• $567.20 - Flight Cost

How will funds be managed?

• Funds will be added after proposal passing to @itsunclejon wallet
• Ad-hoc Pig Pen supplies will be purchased by itsunclejon and reimbursed after DAO approval. This will keep the priority of extra costs to be budget and cost-effective.
• The total travel budget limit for the first 3 games, which require my attendance, will be $3500 USD (to anticipate possible spike in flight costs/car rental/hotel accommodations). Any costs beyond that fall under the responsibility of @itsunclejon. Travel expenses not utilized in first 3 weekends of Big3 season will be reimbursed back to DAO
• Funds will be added to @itsunclejon wallet and funds not used will be sent back to KH ETH wallet.
• Travel and other tailgate funding needed will be re-addressed in future proposals after the 06/26 weekend.

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Team

• Mario Lopes#2725 [As a resource. Ineligible for funding]
• greg_#4668 [As a resource, ineligible for funding]

Project Details

1. To foster a locally fueled and rabid fan base known as “The Pig Pen”, Creating a fun community outside of the stadium that will carry inside the confines and cheer on the hawgs in a rowdy, yet sportsmanlike, way.
2. Creating excitement and fandom at events will lead to piqued interest in fan-owned basketball. By having a Krause House info booth at the tailgate and inside the stadium, fans who are “high on the hog” will have access to resources that provide more info about the DAO and how to get involved. We will have free KH stickers with QR codes and a possible NFT raffle.
3. Some sort of allocation of our ownership tickets will be either given away or raffled off during the tailgate.

Approach

Chicago

• On Opening Day for the Ball Hogs in Chicago (Sun 06/19 & 06/25 ) @greg_ and myself will set up our informational booth and hand out QR code stickers that will send those who scan to our Community messaging app, which will allow us to send call to actions via text message to initiate onboarding in to KH.
• While in Chicago, we will scope out the general crowd population and flow of the day to inform how to execute an effective tailgate when the Big3 moves to Dallas for the remainder of the season.
• Through talks with the Big3, Chicago will be a test environment for later strategies including, but not limited to:
  • Timeout entertainment/games
  • Concession rewards program with MyJerry or merch
  • T-shirt Cannon
  • A bit of controlled team competition to disrupt the “player based” fandom currently in Big3.

Dallas

• Before each Ball Hogs game, we will set up the tailgating supplies that KH will own and supply a limited amount of food and alcohol for attendees.
• There will also be music, raffles of tickets and merch to be given out throughout the “pre-game”
• We have been given parking lot approval that includes electrical plug so no generator is needed.

Target Metric

• Each game, the goal is to acquire at least 35 members to sign up via the Community phone number. (goal is subject to adjustment by proposal team or DAO)
  • The Community text app will be our ticket to fostering a real basketball community. We will come up with incentives for future game attendance and work to create a roadmap to drive engagement.
• Each game, we seek to have at least 75 dedicated Ball Hogs fans in the stands. Myself and any other KH reps will lead the crowd in chants & support for the Piggies.
  • We have been given permission by the Big3 to convert our 50 VIP tickets to 100 GA tickets to be distributed prior to the game. We will adjust the ratio game-by-game and reserve the VIP tickets for raffles and influencer giveaways.

[Disclaimer: With any new fan venture, there is always a risk that creating a new fan base from scratch is difficult to predict. The silver lining is that we don’t have a fan base at all currently and the hope is that by the end of the season we will have created a fun fan environment that increases our chances of Big3 fans showing up cheering on the Ball Hogs exclusively.]