KIP-7: Kwenta marketingDAO

Summary

A proposal outlining a structure for the marketingDAO to support the growth of the Kwenta protocol.

Abstract

Build a group of community members focused on marketing initiatives for Kwenta. The greater Kwenta marketingDAO will be made up of motivated individuals from the community that may participate in marketing strategy and campaigns on an ongoing basis or in one-off instances as their time and expertise allots. This group will be led by a council of 3 individuals that have demonstrated their expertise and knowledge of both marketing and the Kwenta ecosystem and are voted into the position by the Kwenta community. The marketingDAO Council will be responsible for coordinating with Kwenta CCs on priorities, reviewing, creating, and approving marketing campaigns and budgets and organizing the rest of the marketingDAO members to participate.

Motivation

The Kwenta Protocol will be competing against exchanges across a wide variety of asset classes, levels of centralization & levels of funding. By sourcing members of the community to participate in marketing the protocol Kwenta will be able to leverage latent talent and generate novel marketing ideas from people with different views of the market. Formalizing this organization will help further decentralize the Kwenta Protocol. marketingDAO Council members will work with Kwenta CCs to ensure KPIs are being tracked and quality of work is being met.

Specification

For full details visit: https://kips.kwenta.io/kips/kip-7/