Summary Add Web Analytics to Kwenta, which allows anonymized tracking of traffic sources and app usage.
Abstract Web analytics provide important information that can inform both UI updates, and marketing initiatives. Although Kwenta values the privacy of its users and should not be collecting personally identifying information or attempting to do extensive tracking of users across the web, limited use of web analytics tools will allow Kwenta to remain competitive. Kwenta should install a self-hosted web analytics tool to measure on-site behavior and learn about where users come from, and how users spend time in the app.
Motivation Although there are on-chain metrics that give some insight into the success of marketing and promotion efforts and an active social media presence to monitor and respond to direct user feedback, there is a lack of quantitative data which provides detailed information about user stories and the user experience.
Specification For full details visit: https://kips.kwenta.io/kips/kip-27/