[Add to Marketing Fund] Marketing Fund Implementation

Last week, our community approved a DAO proposal to create a Marketing Fund — a dedicated pool of LAND tokens to support co-marketing campaigns, reward community townhalls, and run regular Telegram polls. You can read more about the proposal here: 🔗 Snapshot Proposal

While these activities can deliver short-term results and boost social engagement within the current community, at Landshare we’re focused on the long game — driving meaningful on-chain actions, which we believe have a much greater impact in the long run.

With that in mind, we’d like to propose a slightly different breakdown for the use of the Marketing Fund — one that aligns more closely with our long-term vision:

1. Ongoing Onboarding Campaign (50% or 10,000 LAND)

As you know, the first phase of our referral program has officially wrapped up — and now we’re working on something even more exciting. The new campaign will be continuous, allowing users to earn rewards for engaging with the Landshare ecosystem.

Whether you’re holding LAND or LSRWA, staking, providing liquidity, playing the NFT game, or referring new users, you’ll earn points and unlock guaranteed LAND and USDC rewards, plus bonus incentives via leaderboard rankings.

With support from the Marketing Fund, we plan to launch a time-limited offer and boost the rewards to make the campaign even more attractive — helping us bring in more users and create a snowball effect. Full campaign details and reward structure will be shared soon.

2. Onboarding Campaign Promotion (25% or 5,000 LAND)

To amplify the success of the onboarding campaign, we propose using 25% of the fund to collaborate with KOLs and influencers who will promote the campaign and attract new users.

We’ll prioritize deals where payment is made in $LAND tokens to maintain alignment with the ecosystem and maximize efficiency.

3. Other Initiatives from the Original Proposal (25% or 5,000 LAND)

While co-marketing, townhalls, and community polls are valuable, they generally require a smaller budget (around 50–100 LAND each). Allocating the entire fund to these initiatives wouldn’t be efficient — so we suggest reserving 25% of the fund for these community engagement activities. They still hold value and will help strengthen ties within the existing user base.

In addition to the updated breakdown of fund allocation, this proposal also includes a vote to authorize the actual transfer of funds from the DAO treasury to the designated marketing wallet.

Since the DAO treasury currently holds 16,820 LAND, the remaining 3,180 LAND will need to be newly minted in order to fully fund the 20,000 LAND Marketing Fund. This minting will be a one-time action tied directly to this initiative and its outlined goals.

If approved, the full 20,000 LAND will be deployed according to the updated structure shared above — with a strong focus on long-term, growth-oriented outcomes that benefit the entire Landshare ecosystem.