This proposal outlines a comprehensive marketing and product strategy to support the growth of the Landshare ecosystem and the $LAND token during a critical phase of market positioning. It includes the introduction of new product features, a coordinated marketing push, and strategic ecosystem expansion through partnerships and OTC liquidity solutions.

To execute this plan effectively, we propose minting new LAND tokens, which will be allocated toward product incentives, KOL partnerships, advertising, and community reward campaigns.

This proposal is the first step in the process. If passed, it will authorize the proposed strategic plan and approve the intent to mint. A follow-up proposal will be submitted shortly after, requesting the actual minting and distribution of the new LAND tokens.

🎯 Objectives

• Increase platform usage and LAND token utility through new vaults and incentive structures.
• Improve visibility across the broader DeFi and RWA ecosystems.
• Attract new users and community members from ecosystems like Plume and incentivized campaign platforms.
• Build momentum and hype for Q3/Q4 roadmap deliverables including LSRWA Express and 3rd Party Tokenization
• Support price stability through strategic OTC partnerships and minimize negative price pressure from token unlocks.

🆕 Product Feature Rollouts

1. LAND Vault with Lock-Up (60-90 days)

   • Introduce a new staking vault with time-locked options and yield multipliers.
   • Promotes LAND retention and long-term holder engagement.
   • Designed as a limited-time campaign to build momentum.

2. Plume Integration + Short-Term Vault

   • Deploy LAND on the Plume network to gain visibility and access to a new RWA-focused user base.
   • Launch a short-duration, high-APY LAND vault to attract attention within their ecosystem.

📣 Marketing Activities

1. Strategic KOL Partnerships

• Partner with 15-20 micro/mid-tier influencers (10K–50K followers).
• Focus on long-term ambassadorships (3–6 months) to build narrative consistency.
• KOLs will actively use and promote ecosystem features with provided LAND allocations.

2. Ecosystem Integrations via Incentivized Campaigns

• Embed Landshare into external campaign ecosystems (e.g., zkMe, Galxe, LayerZero).
• Increases exposure with low-cost, high-engagement strategies.
• Recent example: our participation in the zkMe x Plume campaign.

3. Amplified Brand Awareness through Public Engagements

• Double down on outreach, speaking engagements, and guest appearances across high-traffic Twitter Spaces, YouTube livestreams, and crypto podcasts.
• Focus on thought leadership in the RWA space, LAND’s upcoming initiatives, and unique value propositions.
• These appearances are key to building credibility, increasing top-of-funnel impressions, and fostering long-term brand recognition across retail and institutional audiences.

4. Double Your LSRWA Campaign

• 500 LSRWA tokens allocated as a reward pool.
• Users who purchase 10 LSRWA receive a 1:1 bonus match.
• Participation capped at 50 users to drive urgency and social sharing.

5. Targeted Ad Campaign (Web3 Platforms)

• Launch a precision-targeted ad campaign across Twitter/X, DEXTools, BSCScam, and CoinMarketCap.
• Focus on real-world yield narratives and new product launch visibility.

6. Stake LAND, Win Property Shares

• Objective: Reward active participants with real exposure to tokenized real estate through LSRWA tokens.
• Mechanic: Users stake LAND for at least 30 days to be eligible.
• Prize Pool: LSRWA tokens representing real property shares.
• Winners: Selected randomly from the eligible stakers.
• Bonus Option: Higher staking amounts or longer lock durations increase win probability.
• Promotional Angle: “Stake LAND — win a share of real property income!”
• Goal: Deepen connection between LAND and real-world asset ownership, while increasing staking participation.

7. LAND Raffle Lotteries To drive on-chain metrics for LAND, we propose two separate raffle-style lotteries, each targeting a distinct behavioral goal — mass onboarding and long-term holding:

🟢 Lottery 1: Entry-Level Raffle for Mass Adoption

• Entry: Every 5 LAND held = 1 ticket. No lock required.
• Goal: Attract many small holders and first-time users.
• Reward: LAND prizes to 10–20 randomly selected participants.
• Timing: Single snapshot after a 7–14 day campaign window.
• Goal: High participation numbers, lots of new holders, simple entry mechanics suitable for retail onboarding and social sharing.

🔵 Lottery 2: Tiered Holding Raffle (30/60/90-Day)

• Entry: Minimum LAND purchase and holding period (30, 60, or 90 days).
• Ticket Structure: Every 5 LAND = 1 raffle entry. Snapshot at each milestone.
• Reward: Bigger prizes for longer holds (LAND, NFTs, access perks).
• Goal: Promote larger purchases and long-term retention.

💰 Proposed Budget (LAND Token Allocations)

🏦 Funding Breakdown:

• 25,764 LAND will be sourced from the existing DAO Treasury.
• The remaining 74,236 LAND will be newly minted pending approval in a follow-up proposal.

Note: This proposal authorizes the use of the treasury balance and signals intent to mint the remaining tokens, which will be detailed and voted on in a separate execution proposal.

Note: This token allocation is indicative, not final. The actual distribution may vary slightly based on campaign performance, platform conditions, and final execution details.

📊 Key Performance Indicators (KPIs)

To ensure accountability, transparency, and effective resource use, we are committing to tracking and reporting on clearly defined KPIs throughout the execution of this marketing and growth strategy.

Defining these metrics allows us to:

• Measure the real-world impact of each initiative.
• Adjust course in real time based on performance.
• Optimize token spend to maximize ROI and sustain ecosystem health.
• Build community trust through transparency and reporting.

We will track and evaluate two categories of KPIs: Core Metrics, which reflect direct platform growth and token utility, and Secondary Metrics, which measure broader visibility and brand engagement.

We are committed to keeping our finger on the pulse and continuously reviewing these KPIs. Regular updates will be shared with the community to demonstrate transparency, and we'll refine our tactics based on what works — ensuring token budget is used wisely and impactfully.

Note: All campaigns will be tracked both individually and as part of the overall cumulative impact. Certain initiatives, such as the Targeted Ad Campaign, will also include specific performance metrics like click-through rate (CTR), cost-per-click (CPC), conversion rate, and bounce rate, which will be evaluated separately to assess ad effectiveness.

✅ Conclusion

This proposal presents a clear, results-driven strategy to boost Landshare’s visibility, onboard new users, and create sustainable demand for the LAND token. By combining product innovation with long-term influencer campaigns and ecosystem expansion, we aim to reinforce Landshare’s position as a leader in the RWA space.

If approved, this proposal will authorize the plan and signal intent to use up to 85,000 LAND tokens, to be finalized and distributed upon a subsequent vote.

We encourage the community to support this initiative and contribute feedback to refine the upcoming execution phase.