[Custom Proposal] Landshare Marketing & Expansion Proposal

1. Context and Objective

Currently, the Landshare DAO’s marketing strategy is primarily focused on X (Twitter), which limits the project's exposure. To attract institutional and large-scale investors (like VCs), we need a more robust and traditional marketing campaign.

Objective: Submit a proposal to the existing DAO to fund and execute a high-profile marketing initiative that targets platforms where major investors and VCs actually look, such as The Wall Street Journal, CNBC Business, and other well-known financial media.

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2. Proposed Solution: Marketing Expansion Fund (MEF) Update

We will propose that the DAO creates a Marketing Expansion Fund (MEF) funded by USDC contributions from DAO members and the community.

Clarifications:

DAO Submission: This plan will be formally submitted as a DAO proposal, ensuring the entire community can vote and participate.

High-Impact Media: Our focus will be on advertising and features in top-tier financial publications and channels that major investors trust—places like The Wall Street Journal, CNBC, and other prestigious business media where VC firms and large-scale investors are more likely to pay attention.

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3. Campaign Execution Framework

Phase 1: Establishing Credibility

Secure feature articles and interviews in high-profile outlets like The Wall Street Journal and CNBC.

Arrange for the Landshare CEO to appear on TV segments discussing property tokenization and blockchain real estate.

Phase 2: Institutional Outreach

Partner with reputable financial influencers and analysts who have a strong following among institutional investors.

Target marketing efforts in business magazines and conferences that attract venture capitalists and institutional investors.

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4. Return and Governance Update

Voting via DAO: All decisions on how to allocate the MEF will be made through the existing DAO governance structure. Every USDC contributor will have voting power proportional to their contribution.

Locked $LAND Rewards: Contributors will receive $LAND tokens as a return, but these tokens will be locked for a 6–12 month period to prevent immediate market impact.

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5. Conclusion and Next Steps

This proposal will be submitted to the DAO for approval, ensuring full community transparency. Once approved, we will initiate the media partnerships and start the high-impact campaigns targeting the platforms where top investors are active.