'Be Influential’ program

** Detailed description of important components**

The program's mission is to get content creators to spread the word about the Beam wallet, the Eco protocol, and personal experiences interacting with them.

One of the goals of the program is to attract new active influencers to the community, introduce them to the Eco protocol and the Beam wallet, and incentivize them to share with their followers their personal user experience of interacting with all the products. Our job will be to guide their efforts within certain boundaries and frameworks to bring maximum benefit to the community.

This marketing campaign is primarily focused on Twitter (X). We aim to attract mid-level influencers. It will be successful to attract people with an audience of 500 to 10,000 followers. The tweets of such influencers are getting 150 to 1000 views each. A few months ago, Twitter changed its algorithm for calculating the “views” metric. This metric has become better at filtering bots from people, the total number of views has decreased across all accounts, and the numbers are closer to the number of people who actually saw a tweet.

Combining good promotion with quality content, we will get a good Twitter marketing campaign with mid-level influencers, differentiated by audience type and distributed geographically. We will avoid involving influencers with a low number of views relative to the big number of followers (not organic followers), but there will be no restriction on participation.

Participants will be invited to the program personally (via Twitter or another way), as well as through public channels (Telegram chats, Discord channels, Twitter announcements). Those who have shown themselves to be excellent content-creators for other projects and have a good audience reach (from 300 to 10000 followers), and also those who cover the regions we need, let’s say Asia, Africa, and Central-Western Europe, - will be invited personally.

People with more than 10,000 followers will probably not be interested in this program, this is the reason why we are focusing on “middle-tier” influencers. This is exactly the category we would like to work with in this program.

Types of content to be focused on:

• Tweets with personalized experience of interacting with the Beam wallet and the Eco protocol. Tweets with an infographic describing something specific about the Beam wallet or the Eco currency. Tweets with video content.

• Distribution of official information from official resources. Distribution of information from community calls, creation of transcripts, extracts. Distribution of information from conference speeches and podcast recordings involving Eco representatives.

For the program to be attractive, the prize pool must be competitive. The following structure seems reasonable: 1-3 place: 135k Eco (˜$2k)

4-10 place: 68k Eco (˜$1k) 

10-20 place: 34k Eco (˜$500)

20 -> 40 places - Beam name gift.

Thus, this program requires a budget allocation in the amount of ˜1,22M Eco in total.

We want to set a certain framework for our program to determine its success and overall vector. Here are the basic conditions for participants:

1. To get into the top 20 they will need to make a minimum of 27 tweets/tweet-threads in 3 months (9 tweets/tweet-threads per month). The overall duration of the program is 3 months. This minimum number of tweets can be done in the last month of the program, among others, but it is necessary to avoid doing more than 2 tweets per day on Eco and Beam topics to avoid being qualified as “spam”.


   _Explanation: this criterion is necessary to ensure the required “minimum” reach and also to give people who join the program later a chance to catch up with earlier participants. Thus, again, increasing the competition within the program and the potential reach. _

2. Content and promotion will be evaluated separately, on a 5-point scale. Each tweet can receive from 0 to 5 points for content and from 0 to 5 points for promotion (the effort put into promotion and the number of views of the tweet directly).

   The quality of content will be evaluated based on the following criteria: 1) directly related to Eco protocol, Beam wallet, or topics identified in the “list of links for content creation”. 2) reflecting the personal experience of interaction or positive attitude of the participant towards Eco, Beam wallet, and Eco protocol products. 3) Comprehensiveness/complexity/originality of content.


   Promotion will be judged on the initial audience reach of the influencer (number of views), as well as the effort put into promotion on web3-native social platforms like Farcaster, Lenster, and other notable web3-social protocols. However, direct audience reach (number of views/tweet interactions) will be of primary importance.

Layer 3 member of the Eco community with the nickname ihar will evaluate the content of tweets and the degree of their promotion. He has direct experience in evaluating the work of content creators in other projects and has experience in running several Twitter communities, one of which has more than 1k organic followers. He has experience running Twitter marketing campaigns and creating various types of content (from graphic to video). All interested Layer 3 members will also be invited to work on evaluating participants’ work, with the exception of those who wish to participate in the program themselves. We will provide detailed instructions on how to create the content we need in addition to links to all official sources of information.

In light of the above, the expected result of this program in terms of audience reach will range from 40,000 (bad scenario) to 120,000 (good scenario) views. An important criterion for success will be the attraction of a geographically distributed audience (from Asia, possibly Africa, central and western Europe). The number of participants will be influenced by our ability to communicate about the program, the prizes’ attractiveness, the market’s general state, etc.

• Attracting 20 participants with a low audience reach can be characterized as a bad scenario, assuming we cannot also attract participants from the regions we need, such as Asia and others.

• Attracting 40+ mid-level influencers with an audience reach of 500 to 10,000 followers each, geographically distributed, meeting all the basic conditions of the campaign - would be considered a success and would probably lead us to the excellent campaign reach figures mentioned above.

In the worst-case scenario - when there are fewer than 20 participants with a combined low audience reach (300 to 2000 followers each) - the number of prize places will be reduced. _Any remaining funds will be returned to the treasury. _A detailed report will be provided after the program is conducted.