Summary Crypto Unicorns has come a very long way since Launch and Laguna Games is gearing up to launch some awesome game loops and in game features in the near future. Now is the time to present the IP in a way that attracts players beyond the web3 spectrum.
Motivation This new naming convention is intended to broaden appeal to a much larger audience beyond just cryptocurrency and NFT enthusiasts. This would help attract players that would otherwise have no interest or be put off by a game that involves blockchain in any way. This would also future-proof branding by creating our own game identity that is different from other stigmatized NFT games. The merchandising potential almost writes itself and would have more broad appeal to those that may not even want to play.