This is a vote to onboard a DAO-vetted Head of Marketing & Community for the Lido DAO based on the two following proposals:
As the market for liquid staking grows, with increasing competition across multiple blockchains, there is a need to firmly establish Lido as both the leading brand and community in this space. This requires a strategic approach to Marketing, Comms and community building. It also requires the definition of accurate metrics and measurement to ensure budgets are spent efficiently and we go after the right priorities.
Thus, a Marketing leadership role is needed for Lido. AD is a highly qualified candidate who we believe would excel in this role.