MDMA TOADAO Proposal

Dear TOADAO,

MDMA is pleased to present this proposal for the provision of comprehensive marketing services to support LTOAD’s current and future growth and success. Over the past few months, we have worked diligently to develop and execute a range of marketing strategies that have yielded significant results. This proposal outlines the scope of our services, highlights our accomplishments thus far, and justifies our fee of $5000 per month, down from our previous $7000 per month.

1. Introduction and Background: MDMA is a reputable marketing agency with a track record of driving measurable results for our clients. Our team is comprised of highly skilled professionals who specialize in various aspects of marketing including; strategy development, content creation, and campaign management. We have been working closely with LTOADs to enhance the brand visibility and generate tangible business outcomes.
2. Scope of Services up until now: Our marketing and business development services encompass a wide range of activities designed to elevate your brand and attract a larger audience. These include:

a) Social Media Management: MDMA has successfully organically grown the LTOAD’s Twitter following from 132 followers to an impressive 2576. Our team has been consistently creating engaging and relevant content, managing LTOAD’s social media accounts, and implementing effective growth strategies to expand LTOAD’s reach and increase brand awareness.

b) Marketing Strategy Development: MDMA has developed comprehensive marketing strategies tailored to LTOAD’s business needs. These strategies encompass various aspects including; target audience identification, market positioning, competitive analysis, and effective messaging. By aligning our efforts with LTOAD’s business objectives, we have laid a solid foundation for sustained growth and success.

c) Content Creation: Our team of skilled content creators has been responsible for producing high-quality content that resonates with LTOAD’s target audience. We have crafted engaging blog posts, social media updates, postmint campaigns, and other material to enhance your brand's visibility and credibility.

d) Revenue Model Development: MDMA has played a pivotal role in creating a revenue model for TOADAO, ensuring a consistent and reliable inflow of funds to support its growth and operations. We have developed a revenue generation strategy that will help establish a sustainable financial framework for the DAO.

e) Campaign Management: MDMA has successfully secured campaign partnerships and maintained relationships with BUILD projects, leveraging their reach and influence to amplify LTOAD’s brand's message and drive conversions. Our team has meticulously planned and executed these campaigns, ensuring maximum exposure and positive outcomes.

1. Achievements and Results: The efforts of MDMA have yielded significant results for the LTOAD’s project thus far. Here are some key achievements:

• Increased Twitter followers from 132 to 2576, representing a growth rate of approximately 1951% (19.51x).
• Successful dNFT MINT OUT ($110k in ETH/LINK combined)
• Enhanced brand visibility and engagement across social media platforms.
• Developed and implemented effective marketing strategies aligned with LTOAD’s business goals.
• Generated a revenue model for TOADAO, resulting in a reliable flow of funds.
• Successfully secured campaign partnerships with BUILD projects to expand LTOAD’s reach and drive conversions.

Proposal to TOADAO Moving Forward:

• Fee Structure and Justification: To continue delivering exceptional marketing and business development services and ensuring LTOAD’s continued growth, we propose a monthly fee of $5000 in $USDC, down from our previous monthly rate of $7000, plus half (50%) of the pledge retainers that go into the TOADAO. This fee is justified based on the following factors:
  • Expertise and Experience: Our team consists of highly skilled marketing professionals with years of industry experience. Our knowledge and insights allow us to develop effective strategies and deliver superior results.
  • Time and Effort: The comprehensive suite of services we offer requires significant time and effort from our team. From strategy development to content creation and campaign management, our dedicated efforts ensure LTOADs receives the attention it deserves.
  • Measurable Results: Our accomplishments, as outlined earlier, demonstrate the tangible value we bring to the TOADAO. The increased Twitter following, revenue model development, and successful campaign partnerships showcase our ability to drive growth and generate positive outcomes.

As we move forward with LTOADs we would be taking on two different roles for the TOADAO:

1. Marketing

• Content Creation
• Social Media Management
• Marketing Strategy

2. Business Development

• Maintaining current relationships with BUILD and other Chainlink-related projects
• Continuing outreach to other BUILD and Chainlink-related projects
• Fully running LTOAD token-gated postmint campaigns (writing campaign briefs, formulating tailored marketing strategy for each specific BUILD project onboarded, troubleshooting issues, etc.)
• Explore further utility for the TOADAO (e.g, TOADNODE)

Moving forward we will focus our efforts on onboarding BUILD projects, and other Chainlink-ed projects into the postmint incentivization campaigns, rewarding LTOAD’s holders for being Marines.

Previously mentioned above, we are proposing a $5000 monthly payment for our marketing and business development services, and are happy to take this pay cut from our previous rate of $7000 a month to help ensure the TOADAO has extended runway for future operations.

In turn, we propose that MDMA gets 50% of the retainers that come into the TOADAO as a result of our business development outreach. Doing so will bring on BUILD projects to the LTOAD community and reward LTOAD holders via incentivized postmint campaigns. This functions as an incentivization mechanism in the form of a performance-based commission. The more projects brought on, the more work MDMA has to fulfill, and the more the LTOAD community gets rewarded.

Getting the BUILD projects to collaborate with the TOADAO will further the strength of the Chainlink BUILD program. Due to our strong community; creating quality content, facilitating product testings, and building/participating in their communities, will continuously add value to the overall Chainlink ecosystem.

Below is the package offering we’ve brought to the BUILD Partners, this is subject to change overtime as we gain more feedback from them, but ALL monthly retainer proceeds from the packages go to the treasury to further the TOADAOs longevity and go to paying MDMA’s monthly salary + the proposed 50% of the retainers commission rate.

After this first Cohort (7 projects) these packages will be doubled in price.

After the first 7 projects that sign:

Revenue Model Breakdown: Within the revenue model, there are three packages offered to BUILD projects. Regardless of the package chosen, 100% of the retainer goes directly into the TOADAO treasury multi-sig. This structure ensures a streamlined flow of revenue to support TOADAO's operations and growth. As part of our proposal we find that 50% of the revenue from the retainers is fair for MDMA to receive since we are generating the leads, closing the BUILD projects to partner with LTOADs, strategizing and managing said campaigns with BUILD partners, and bringing revenue into the TOADAO.

Campaign funds: The funds put out by BUILD, or, Chainlinked projects that fund the postmint campaigns, 70% of which directly go to the community.

Additionally, for campaign funds generated, the distribution is as follows:

• 70%: Community Rewards - This portion is allocated to incentivize and reward the community for their participation and support. It helps foster engagement, loyalty, and a sense of belonging within the community.
• 10%: TOADAO - This share is dedicated to supporting the operational costs and ongoing development of TOADAO, ensuring its sustainability and success.
• 10%: postmint - This portion is allocated to postmint for hosting and facilitating the campaign. postmint's expertise and infrastructure contribute to the smooth execution and management of the campaign.
• 10%: MDMA - This share represents our agency's compensation for managing the campaign, leveraging our expertise, resources, and dedicated efforts to ensure its success. This fee also incentivizes us to continue managing campaigns as we reach a higher number of them at one time. (Performance fee)

By implementing this revenue model, we create a sustainable financial ecosystem that supports TOADAO's growth, rewards the community, and ensures the efficient management of campaigns.

We believe that this proposal and fee structure accurately reflect the value and expertise MDMA brings to LTOADs. We are confident that our continued collaboration will yield even greater success in the future.

We look forward to discussing the proposal further and addressing any questions or concerns you may have. Thank you for considering our services.

If agreed upon, this would go into effect immediately, with payment for the month of June going out at the end of June, and subsequent monthly payments would be at the end of each month moving forward. All payments to MDMA will be made in USDC (if BUILD projects pay their retainer in their token, the treasury multi-sig wallet will swap 50% of said retainer as soon as possible into USDC when the tokens are received).

Sincerely,

The MDMA Team