Lodestar Marketing Budget Proposal

Introduction

Since the early days and the public raise that was at the inception of our project, Lodestar Finance has been proud of growing organically, with very little marketing budget and with a special focus on establishing ourselves through our work and delivered product.

Still, few marketing initiatives were funded along this year, because a presence was still needed although we were in a bear market such as:

• A Layer3 pilot quest
• Twitter Contests
• Partnerships with “KOLs” this summer with the staking release
• Debank sponsored posts
• Trader Joe Adventures quests

I believe we did the right choice, delivering a product in a very complicated bear market while saving on expenses for times where an aggressive marketing was needed.

I think that the time has come to shift to a more aggressive approach now that the markets are greener, that all eyes are on Arbitrum while the halving is a few months away.

Following the success of TraderJoe Adventures, the Dopex family has decided to launch in partnership with Galxe and the Arbitrum Foundation a new Campaign, called Arbitrum Frontier, and have invited us to take part in it. After careful consideration, we have considered this as another great opportunity to expose new users to Lodestar Finance while cementing our position on Arbitrum. Although we did not have the 5000$ budget to fund this initiative, I have decided to advance the funds myself as we did not want to miss this opportunity.

The request

I believe that after 1 year of existence, our DAO should start increasing its marketing aggressiveness and start engaging in larger initiatives.

We have seen a significant growth in our social media presence on Debank, offsetting the loss of our main Twitter account, with posts sponsored with 5 or 10 dollars attracting over $50 Million in total value of reader.

The TraderJoe Adventures Campaign was a success, allowing us to sit next to big players of the ecosystem, attracting new users, growing our users count while reaching out to new audiences. In the same vein, the Dopex Campaign will attract again more users and help us in our growth momentum.

Still, funding remains one of the main problems for our protocol: We are proud of being communnity owned and funded, but this also means our Treasury is of the smallest.

Most of the funds from the raise went into the POL, the bond emission in May funded the Halborn audit and in the meantime, whatever of stables left in the Treasury aims at covering operational funds.

We did use some funds from the Treasury to fund marketing initiatives during the staking release, the Dune Dashboard, the Trader Joe Campaign though.

Proposal

As we are waiting for the Arbitrum Foundation to start distributing builder’s grants that will help us fund growth initiatives, I propose that the DAO through a governance vote, allocate a share of the Community Fund for the Arbitrum STIP marketing initiatives.

https://docs.lodestarfinance.io/tokenomics/lode As visible in the token Supply, since inception, the community fund has accumulated 400,000 LODE tokens to be spent by the DAO to fund community initiatives aimed at growing Lodestar.

Through this proposal, I suggest to allocate 20,000 LODE tokens from the Community fund for the 6 coming months as follow:

• Backpay 5000 USDC to Waffle who provided the rewards to the Dopex marketing team for the recently announced Arbitrum Frontiers Galxe Campaign
• Allocate a 400 dollars budget for Debank Sponsored posts as follow:
  • 4x Rate Recap per month / 50 dollars per post
  • 4x Lucky Roll to grow follower count, hence visibility / 20 dollars per week
  • 120 dollars to sponsors other update posts, averaging around 5 dollars per post
• 600 LODE per month for the Community Content Contest
• Fund selected KOLs for them to publish threads and researches on Lodestar Finance
• Fund other opportunities that may arise
• All spendings would be discussed with the First Mates and a monthly report on the spendings will be published every month on the forums

Vote

• Yes to allocate 20 000 LODE from the Community Fund to the DAO’s marketing wallet: 0x6F5412fC473ee38AE48dD4082dA24f339c16b899
• No