AIP-555: Rebranding ApeCoin: Transition from Ape Skull to New Gorilla Logo

madebyapesvote.eth delegation

Live AIPs that went up for vote this week in the ApeCoin DAO have been duplicated on the Made By Apes Snapshot. Each proposal requires a 10% quorum of valid wallets in order for it to pass. If quorum is reached on a proposal, then all $APE delegated to madebyapesvote.eth will be cast in favor of the majority vote. Votes are limited to once per wallet per proposal. For more info: https://x.com/BoredApeYC/status/1841584023245635961

PROPOSAL DESCRIPTION

This AIP proposes to change the current ApeCoin logo from the ape skull to the new gorilla logo. This rebranding initiative aims to refresh the ApeCoin identity, aligning it with the evolving vision and values of the ApeCoin ecosystem while also enhancing its visual appeal and recognition within the broader crypto community. This AIP also aims to make a more clear distinction between the BAYC community and the DAO community. With the launch of ApeChain, the DAO now has its north star and I believe it is important for it to have its own unique brand/ identity. Updating the logo achieves that objective while also signaling that both the DAO and ApeChain is the place to ape for all, and not just BAYC.

BENEFIT TO APECOIN ECOSYSTEM

1. Unique Branding that fits the culture of the DAO and ApeChain and is more clearly differentiated from BAYC.
2. Enhanced Recognition comes from the unique branding across the wider crypto ecosystem and world.

OVERALL COST

Total amount requested from the ApeCoin Ecosystem Fund = $0.
Upon approval, The Foundation would be expected to update the logo across all ApeCoin platforms, including the website, social media, marketing materials and any third parties showcasing the token, and make an official announcement regarding the logo change to the community and stakeholders.

PROPOSAL

Link to the full proposal: Rebranding ApeCoin: Transition from Ape Skull to New Gorilla Logo
The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.