AIP-495: Organization of the Guinness World Record Attempt for the Largest Gin & Tonic During NFT Paris 2025

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Live AIPs that went up for vote this week in the ApeCoin DAO have been duplicated on the Made By Apes Snapshot. Each proposal requires a 10% quorum of valid wallets in order for it to pass. If quorum is reached on a proposal, then all $APE delegated to madebyapesvote.eth will be cast in favor of the majority vote. Votes are limited to once per wallet per proposal. For more info: https://x.com/BoredApeYC/status/1841584023245635961

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PROPOSAL DESCRIPTION

We propose organizing an official attempt to set the Guinness World Record for the largest Gin & Tonic during NFT Paris 2025 in Paris. This event aims to engage the ApeCoin DAO community, foster creativity and collaboration, and increase media presence for ApeCoin and the upcoming ApeChain. The project will also help promote the ApeCoin ecosystem, creating a platform for connecting with a broad audience interested in NFTs, blockchain, and modern technologies, with the support of ApeCoinDAO, BAYC, MAYC, YugaLabs, and Mocaverse community members.

BENEFIT TO APECOIN ECOSYSTEM

1. Strengthening ApeCoin and ApeChain Brand Awareness : The Guinness World Record event will capture significant media attention, amplifying the visibility of both ApeCoin and ApeChain. Through a comprehensive social media promotional campaign, this project will enhance the positive image of ApeCoin and its connection to the broader cryptocurrency ecosystem.
2. Supporting Community Engagement : This project is designed to foster stronger relationships within the ApeCoin community, promoting collaboration and creativity. Initiatives like the 10k $APE Giveaway will serve as a catalyst for community engagement and increased participation among community members.
3. Utilizing the Guinness Brand : Aligning the event with the globally recognized Guinness brand and using their logo will elevate the prestige of the project. This association will draw global attention, and the experienced Guinness team’s support in organizing the event will further enhance our project’s promotional impact.
4. Long-Term Promotion through GinApe : Every bottle of GinApe will feature the “Powered by ApeCoin” logo, providing 12 months of ongoing promotion for the ApeCoin brand on products sold worldwide. Additionally, 20% of gross revenue will be contributed to the ApeCoin DAO Treasury, providing tangible financial benefits to the DAO and its members.
5. Mystery Box and Giveaway : These elements are key components of our promotional strategy. Both the Mystery Box and 10k $APE Giveaway are designed to boost community engagement and generate media buzz around the event and the ApeCoin brand.
6. Cost Efficiency : It’s important to highlight that the cost of the gin and tonic itself accounts for only about 7% of the project’s total budget, with the majority of the investment focused on logistics, promotion, and event organization rather than the product itself.

OVERALL COST

Total amount requested from the ApeCoin Ecosystem Fund: $204,850 + 10,000 ApeCoin.

Four funding tranches have been requested:

• Upon approval: $69,550
• Start of Phase 2: $90,650
• Start of Phase 3: $39,650
• Start of Phase 4: $5,000 + 10,000 APE

Budget Overview:

Total amount requested from the ApeCoin Ecosystem Fund: $204,850 + 10,000 ApeCoin.

EXPECTATIONS OF THE APE FOUNDATION:

1. Planning and Preparation Phase:

• The ApeCoin Foundation will not be involved in acquiring legal permits, as these will be handled independently by the project team.

2. Promotion and Marketing Phase:

• We request the Ape Foundation’s assistance in promoting the event on official ApeCoin channels to enhance community reach and engagement. Collaboration with media partners and influencers is also part of our marketing efforts.

3. Event Execution Phase:

• We request an Ape Foundation representative to attend the event to provide on-site support and coordination. Their presence will help monitor the event’s progress and ensure compliance with the plan and safety standards. This is optional.

4. Summary and Reporting Phase:

• We ask for guidance and assistance in distributing the final report and gathering participant feedback. The Ape Foundation can also support us in analyzing results and drawing lessons for the future. This is optional.
  

SALES AND ROI:
Product Line:

• Commemorative Bottles: A limited edition of bottles containing exclusive gin, produced specifically for our event, with the ApeCoin logo and Guinness World Record logo, each with embedded Holo NFT.

Revenue Distribution:

• 20% of gross revenue from the sale of the limited-edition bottles and every GinApe bottle over the next year will be directed to the ApeCoin DAO Treasury. This will help fund DAO initiatives and support its long-term growth.

LIMITED EDITION STRATEGY:
We will limit the production of exclusive commemorative bottles to maintain exclusivity and enhance their appeal.

GIVEAWAY:
Goal: To increase community engagement, which will translate into media publicity and enhance the reach of ApeCoin and ApeChain.

Prize Pool:

Total prize pool for the giveaway: 10,000 ApeCoin (for 23 lucky winners).

Total project cost: $204,850 + 10,000 ApeCoin.

Join us on this exciting adventure and help us set a new Guinness World Record. Together, we will show the world the strength and unity when we come together, while also strengthening and promoting the ApeCoin DAO community! The funds received will be used to cover event costs and bring no material gain to the organizing team.
Here is the updated version in English, with the requested changes regarding the timing of the tranche payments:

Updated Funding Tranches and Budget Timeline

Phase 1: Planning and Preparation (November 2024 – January 2025)

KPI:

• 100% legal consultations completed before the end of the phase
• Full collaboration with Guinness World Records, with fees paid 100% by the end of the phase
• Action plan approved by the project team (100%)
• Order and begin production of the Guinness World Record container

Tranche amount: $69,550 (first tranche)
Payment date: Immediately after successful approval of the AIP by the community on SnapChat
Tasks:

• Action plan approval, legal consultations, and obtaining permits and licenses.
• Preparing logistical and technical infrastructure.
• Contract with Guinness World Records and fee payment.
• Order documentation for the container.

Phase 2: Promotion and Media Campaign (December 2024 – February 2025)

KPI:

• Promotional campaign reaches 1.5 million views across all platforms (X, YouTube, TikTok, Telegram)
• 200,000 - 250,000 social media interactions
• 15-20 influencers engaged in promoting the event
• Production of limited-edition bottles completed on time (100%)
• Full readiness of the mobile filling station

Tranche amount: $90,650 (second tranche)
Payment date: Beginning of December 2024
Tasks:

• Launch social media promotional campaign, collaborate with influencers.
• Order Smart Contract and produce Holo NFT, Mystery Box.
• Organize the $10,000 APE giveaway.

Phase 3: Event Execution (February 2025, NFT Paris)

KPI:

• Number of attendees between 300-500 people
• 90% positive feedback from participants
• Successful Guinness World Record attempt for the largest gin & tonic
• Full logistical readiness (100% compliance with transport and setup schedule)

Tranche amount: $39,650 (third tranche)
Payment date: Beginning of February 2025
Tasks:

• Guinness World Record attempt, complete event documentation.
• Filling and transport to Hanover warehouse.

Phase 4: Summary and Reporting (March 2025)

KPI:

• A minimum of 300 feedbacks collected from participants
• Final report completed and presented to the DAO community on time (100%)
• ApeCoin giveaway completed according to plan (100%)

Tranche amount: $5,000 + 10,000 APE (fourth tranche)
Payment date: Beginning of March 2025
Tasks:

• Prepare Mystery Boxes for shipping.
• Giveaway 10,000 APE.
• Collect feedback, prepare event report, and transfer a portion of the revenues to ApeCoinDAO.

Project Budget

Total project cost: $204,850 + 10,000 APE

PROPOSAL

Link to the full proposal: (https://forum.apecoin.com/t/aip-495-organization-of-the-guinness-world-record-attempt-for-the-largest-gin-tonic-during-nft-paris-2025/25000)

The AIP implementation is administered by the Ape Foundation. Implementation may be immaterially or materially altered to optimise for security, usability, to protect APE holders, and otherwise to effect the intent of the AIP. Any material deviations from an AIP, as initially approved, will be disclosed to the APE holder community.