[MIP-21] Revelo Intel - Marketing Budet Proposal

Summary

Issue:

In the ever evolving, fast paced DEFI space the need to display the economic viability and financial impact of a protocol in a simple and concise way is of even more importance - especially as the space becomes more and more saturated with options within METIS, and within the planned expansion to Arbitrum with Hermes V2.

Additionally the need for independent, non biased research products has really become a prevalent need in the space for many early-stage protocols looking to differentiate themselves from their competition to attract new users.

Solution: ReveloIntel (ReveloIntel.com)

We are driven by a commitment to deep research, education, and furthering the knowledge of the DeFi power users that trust and pay for our products and content.

Our audience isn't just any audience. They are a following of DeFi power users, individuals who are serious about their investments and are actively seeking research with the clear intention of deploying capital. They've chosen to subscribe to our offering because they value the comprehensive, unbiased insights we deliver. This audience is valuable to you as a protocol because it focuses on users who can add value to your efforts, instead of spraying and praying on Twitter or Youtube.

As for our team, we are a global consortium of serious investors and analysts. We know the crypto landscape, and more importantly, we know what information matters, where to find it, and how to leverage it effectively. Our expertise doesn't just benefit us; it's a tool that our users and partners can utilize to navigate the often complex world of crypto.

Education has indeed become the new marketing - a paradigm shift in how protocols connect with their users. It's no longer about chasing superficial metrics. The protocols that place user education at their core are the ones that will endure, weathering the market's fluctuations and standing the test of time. They understand that an informed user is an engaged user, and an engaged user contributes to a robust and resilient protocol. By investing in education, these protocols are investing in their own sustainability and long-term success.

Proposal:

OUR SERVICES

Breakdowns are deep-dive reports that cover everything users and investors need to know about your project. Crafted by our knowledgeable team of analysts who bring vast expertise in DeFi mechanics to the table - these reports offer the most comprehensive coverage of your protocol.

Snapshots are comprehensive reports that report on a project's performance over a 30-day period across a number of different categories. Crafted by our team of seasoned financial analysts - who bring their vast experience from working with notable traditional finance institutions - these reports offer a deep dive into the financial landscape of your protocol.

Notes are concise, contextualized enhanced summaries of all your AMAs, town halls, and interviews. Crafted by our team of crypto-native analysts, these summaries foster a deeper user understanding of your protocol in a shorter amount of time.

Newsletter Coverage is a great way to get in front of a large, targeted, and dedicated readership who are DeFi savvy and interested in learning about protocols like yours.

This package includes a 6 month campaign spanning Breakdown, Notes, and Newsletter Coverage.

OUR REACH

We have a large audience of DeFi power users, individuals who are serious about their investments and are actively seeking research with the clear intention of deploying capital. They've chosen us because they value the comprehensive, unbiased insights we deliver.

Platform Users - 5,500

Paying users: - circa 1,000

Twitter (Revelo Intel) - 12,000 followers

Twitter (Nick Drakon) - 18,000 followers

Daily Bolt Newsletter - 11,000 subscribers

YouTube - 3,300 subscribers

Project Breakdown

A significant challenge within the fast-paced crypto industry is information fragmentation and user education. Projects are constantly growing and adapting, distributing updates through various platforms like Project Docs, Discord, Twitter, and Medium in different formats such as video, audio, and written content. This fast and widespread sharing of information makes it hard for users to keep track of all updates. The issue becomes even more complicated when users follow multiple projects, each with its own unique way of communication, making it even harder for them to stay updated about each project.

OVERVIEW

Our meticulously detailed Breakdowns are deep-dive encyclopedia volumes that cover everything users and investors need to know about your project. This body of work is aimed to inform and educate both users and investors on exactly what your project does, how it does it, and why they should care. Our knowledgeable team of analysts brings vast expertise in DeFi mechanics to the table. Our Breakdowns are not static, they are dynamic documents. As new information about your protocol emerges, we promptly update them, ensuring they remain an up-to-date and reliable resource in the ever-changing crypto landscape.

Here are some samples of our breakdowns: https://revelointel.com/breakdowns-resource/

DELIVERABLES

● 1x Breakdown (50-100+ pages)

● 1x Timeline covering all material events since inception

● 1 x Walkthrough “How To Guide” document

● 1 x Strategy Guide with examples of useful strategies users can deploy on your protocol

● 6 months of updates to all documents as new information comes in

● Accessible to free/paid users of our platform (5,500+ users) and to the public (no login required)

● Feature in a summarized thread with a link on Twitter (12,000+ followers)

● Inclusion in the "Daily Bolt" Newsletter reaching 11,000+ subscribers

● Inclusion in the "Weekend Reading" Newsletter reaching all platform users (5,500+ users)

● Ongoing promotion of the Breakdown as updates occur

Notes

The crypto world is flooded with new information every day, coming from a variety of sources like podcasts, videos, AMAs, and events. It's virtually impossible to consume, filter, and digest all this content, especially when it comes to identifying key takeaways. Despite your best efforts to keep users updated about project changes, you're still banking on the chance that they will catch your update, attend your event, or manage to watch the recording if they miss it.

OVERVIEW

Our Notes are designed to solve this problem. Our team of crypto-native analysts meticulously consumes all long-form audio and video content you publish, including AMAs, town halls, and interviews. From this, they create detailed yet succinct enhanced summaries of the most crucial points, providing necessary explanations, context, and enhancements to ensure users are presented with useful information.

These Notes enable users to absorb more information in a shorter span of time. They not only ensure users access the same volume of information but also foster a deeper understanding of your protocol thanks to the context we provide. A 90-minute AMA now takes users 8-10 mins to consume.

Here are some samples of our Notes:

https://revelointel.com/premia-finance-twitter-space-dope-defi-options-chat-with-dopex/| https://revelointel.com/dolomite-integration-of-dolomite-and-pendle-and-trading-strategies/?pg_type=Latest

DELIVERABLES

● 6 months coverage

● Dedicated analyst assigned to your project with direct communications

● Concise, contextualized enhanced Notes of all your AMAs, town halls, and interviews

● Publicly accessible to all users on our platform (5,500+ users)

● Notes enhanced with strategic tags and keywords for optimal visibility & discoverability

● Periodic features in summary threads and links on Twitter (12,000+ followers)

● Occasional inclusion in the "Daily Bolt" Newsletter reaching 11,000+ subscribers

● Occasional inclusion in the "Weekend Reading" Newsletter reaching all users (5,500+)

Newsletter

In the quickly expanding world of crypto, the market is saturated with protocols vying for the attention of the same user base, making it increasingly challenging for them to stand out and gain a competitive edge. The key to success lies in effectively reaching the right audience.

OVERVIEW

Our Newsletter, The Daily Bolt, boasts a large, targeted, and dedicated readership who are DeFi savvy and interested in learning about protocols like yours. By tapping into our receptive and engaged readership, you can establish credibility, build trust, and drive engagement, paving the way for optimal brand recognition and growth in this highly competitive landscape.

We only place one ad in each edition of the newsletter which is strategically positioned near the top of the edition. The copy and offer of the ad is the variable of success and we will work with you to draft an execution aimed at maximizing exposure and action.

Our offering and pricing are at industry-leading rates.

DELIVERABLES

● 1x dedicated feature highlighting key facts, aspects, and functions of your protocol

● 10x ad placements for use within 45 days (subject to availability)

Package Cost :

Total Cost of Package: $7,490

Payment Terms:

● Paid Upfront

● Payment accepted in USDC or USDT

● We can not accept tokens as payment

SUMMARY OF VALUE:

Breakdown/Timeline

● 1x Breakdown (50-100+ pages)

● 1x Timeline covering all material events since inception

● 1 x Walkthrough “How To Guide” document

● 1 x Strategy Guide with examples of useful strategies users can deploy on your protocol

● 6 months of updates to all documents as new information comes in

● Accessible to free/paid users of our platform (5,500+ users) and to the public (no login required)

● Feature in a summarized thread with a link on Twitter (12,000+ followers)

● Inclusion in the "Daily Bolt" Newsletter reaching 11,000+ subscribers

● Inclusion in the "Weekend Reading" Newsletter reaching all platform users (5,500+ users)

● Ongoing promotion of the Breakdown as updates occur

Notes

● Dedicated analyst assigned to your project with direct communications

● Concise, contextualized enhanced Notes of all your AMAs, town halls, and interviews

● Publicly accessible to all users on our platform (5,500+ users)

● Notes enhanced with strategic tags and keywords for optimal visibility & discoverability

● Periodic features in summary threads and links on Twitter (12,000+ followers)

● Occasional inclusion in the "Daily Bolt" Newsletter reaching 11,000+ subscribers

● Occasional inclusion in the "Weekend Reading" Newsletter reaching all users (5,500+)

Newsletter Coverage

● 1 x dedicated feature edition highlighting key facts, aspects, and functions of your protocol

● 10 x ad placements for use within 45 days (subject to availability)

Please contribute your thoughts on the Proposal!***

D. Discussion & Polling Period

72hrs

E. Poll Details

Agree - Move forward to snapshot vote on the package / partner with ReveloIntel

Disagree - Decline to partner with ReveloIntel

Adjust - proposal based on community feedback or veto.