[DIP-16] ssv.network DAO community and marketing management proposal

Proposal summary

This proposal aims at presenting a more comprehensive approach to the marketing and brand vision for the ssv.network protocol and DAO, rather than ad-hoc solutions and efforts as done thus far. It specifies and tackles the questions of authority, responsibility, and ownership over assets, pertaining to marketing and brand.

It further presents a suggested work plan for 2024, including specific campaigns and various possibilities for costs and scope for the community to choose from.

Lastly, it determines that the services shall be provided by third parties (naturally, until the DAO has an in-house Marketing team), mainly the Core Team although far from exclusively, and that the Foundation shall be in charge of executing this proposal and overseeing the said efforts. The costs for this proposal are likely to amount to 270.800 USD.

Motivation

Proposal particulars

1. Managed assets
2. Marketing services
3. 2024 Campaigns

• Community Activation Program
• SSV Ambassador Program
• Events and Publication

4. Operational Agreements

Managed Assets

All assets listed below are owned by the ssv.network DAO. The Foundation will assume control over all assets which are not currently controlled by the Foundation or the DAO, including its various committees and bodies.

In order for third parties services providers to achieve the goals and provide the services listed in this proposal, access to some or all of the Managed Assets, or other assets owned by the ssv.network DAO, will be required. Therefore, the Foundation is hereby empowered and authorized to grant access to and permit the use of the Managed Assets to any third party approved to provide services pursuant to this proposal. Notwithstanding anything to the contrary in this proposal, “other assets” do not pertain to any kind of financial asset such as tokens, currencies or other assets not used exclusively for the purpose of this proposal.

This ownership reflects the decentralized nature and ensures that these assets are aligned with the broader interests and goals of the DAO. Access shall be provided to third parties services providers, and specifically to the Core Team, only to the extent necessary and practicable to achieve the goals of this proposal.

All future assets which will be developed, made, authored, or created, by any third party during and in connection with services mentioned in this proposal will be owned by the SSV Foundation on behalf of ssv.network DAO.

In cases where direct ownership by the DAO is not feasible due to security or operational reasons, the Core Team will attain or maintain temporary control based on this proposal, until the Foundation shall inform the Core Team it has completed all preparations necessary for the safeguarding and administration of these assets. This is to ensure security and effective operation until the DAO or the Foundation are ready to manage them directly, or until an agreed transition period has been completed.

This approach is designed to align with the principles of decentralized governance inherent to the DAO, ensuring that while third parties, including the Core Team, provide the necessary operational support, the DAO retains ownership and strategic direction of its assets.

Marketing Services

Below is a comprehensive list of marketing services necessary for the ssv.network DAO to obtain in order to effectively support and enhance the presence of the ssv.network and its DAO in the ecosystem.

The Foundation is hereby instructed to facilitate the signing of legally binding agreements to be provided with these services by third parties. If the proposal were to pass the Foundation is instructed to sign such agreements with the Core Team, following the passing of the proposal, and afterwards with third parties as well. This proposal, if approved, authorizes the ssv.network Core Team to provide these services until the ssv.network DAO decides otherwise or if terminated by the Foundation on behalf of the DAO. The services are as follows:

2024 Campaigns

The following is a specification of the marketing services mentioned above, structured as campaigns for 2024, as suggested by the Core Team. The Foundation shall assist the community with oversight over these efforts and facilitate comprehensive legal agreements with all relevant third parties, including the Core Team.

Certain programs might extend beyond 2024.

Due to the necessity and nature of marketing efforts, continuity should be guaranteed. Therefore, relevant third parties, including the Core Team, will retain access to the Managed Assets, continue to provide the Marketing Services, and maintain the 2024 Campaigns, after the end of 2024, until a new plan or proposal for 2025 is approved. Thus guaranteeing, the community and its members can have a cohesive vision for an extended period of time.

a. Community Activation Program

Overview

The goal of the Community Activation Program is to enhance community participation. This will be achieved by building upon a tiered system for community members, which will through completing tasks, ascend through tiers, facing new challenges and unlocking rewards, thus fostering an engaged community.

Set to launch in April 2024, this proposal’s section outlines the program's structure and operational model from April until the end of December, aiming to establish a robust framework for community engagement throughout this period.

b. SSV Ambassadors Program

Objective

The SSV Ambassador Program aims to significantly enhance the ssv.network community's outreach and engagement, marking a pivotal step towards cultivating a more decentralized and independent ecosystem. By the end of 2024, the goal of this proposal is to recruit 10 ambassadors to lead efforts in social media amplification, content creation, Discord community support, and initiating independent projects. This effort should underscore the commitment of the ssv.network to empowering community members, fostering a self-sustaining and vibrant network.

c. Events and Public Relations

The Events and Public Relations, as per the proposal, will be structured and administered by the Core Team of the ssv.network.

The strategy of the ssv.network focuses on leveraging key events and PR campaigns to enhance the project's visibility, foster brand prominence, and showcase the innovation of the ssv.network within the competitive crypto landscape.

Overview

Events and PR are pivotal channels for promoting our project. By engaging in strategic events such as hackathons and conferences, and employing a robust PR strategy that includes articles, podcasts, and influencer collaborations, we aim to attract a diverse audience and establish SSV Network as industry leaders.

Operational Plan and Key Components

Budget Considerations

The budgets provided are estimates, offering a general idea of the planned activities' costs. Actual expenses may vary.

Budget Overview

Planned Events:

Objectives:

• Foster networking and collaboration.
• Increase visibility and brand awareness.
• Engage and grow the community.
• Showcase innovation and technological advancements.

PR Strategy and Objectives

Operational Arrangements

The SSV Foundation will sign one or more agreements with relevant third parties, including the Core Team, in order to further detail all of the actions/events/sums which will be used to meet the goals of this proposal.

Once signed, the Foundation is encouraged to publish the agreements, however the SSV Foundation may consider reasons not to publish the agreements and the discretion ultimately lies with it.

The ssv.network DAO, through the ssv.network Multi-Sig Committee, will make available to the SSV Foundation an amount equivalent to 270.800 USD only for costs arising from this proposal. This amount includes:

• 33.300 USD for the 2024 SSV Ambassadors Program
• 237.500 USD for the Planned Events of the Events and Public Relations section

If not spent the above mentioned amount will be retained by the SSV Foundation for future marketing efforts.

The above mentioned amount does not include the compensation of the Core Team for its services. The Core Team does not seek compensation for its services at this point in time, but it is expected to request compensation for its services later this year through a DAO proposal.

The SSV Foundation will guarantee the following:

Feedback and Iteration