#MIP 3 - DEFIBox & UniFarm Marketing Campaigns Budget

To approve up to 2200 bMXX to be minted from Ecosystem Reserves for two marketing campaigns that will run side by side with the ONTO campaign. The marketing campaigns are as follows:

1. DeFiBox Campaign (200 bMXX)
2. UniFarm Campaign (2000 bMXX)

Voting Period: 3 days

Details:

DeFiBox Campaign

Background: DeFiBox is a yield aggregator and has more than 100,000 users, mostly in Pan-Asia. They are running a marketing campaign in collaboration with 5-10 BSC projects to incentivise users for task-based actions.

Start Date: 14 Apr (Tentative) Cost: 200 bMXX Marketing Campaign Duration: 5 days User Acquisition Target: >500 Users Cost Per Acquisition: 0.04 to 0.4 bMXX

Benefits: Featured on DeFiBox and exposure to DeFiBox’s 100,000 users in Pan-Asia.

Useful Links: Website: https://www.defibox.com/

UniFarm Campaign

Background: Unifarm runs staking as a service programme and will invite 10 projects from BSC to participate in their staking programme, where each project contributes $50,000 to the programme. 10 staking pools of these projects will be opened. Eg. Users who stake bMXX, can farm tokens of the 9 other projects. The expected APY is 35%-270% on these pools.

Start Date: 14 Apr (Tentative) Cost: 2000 bMXX Marketing Campaign Duration: 6 months User Acquisition Target: >500 Users Cost Per Acquisition: ~ 4 bMXX

Benefits: Exposure to the user base of 9 other BSC projects. Based on UniFarm’s previous cohorts, high-quality projects have featured.

Useful Links: Website: https://unifarm.co/