MIP-31 - Complete the transition to the Beam identity

Although the Beam network and BEAM token launched back in Q3/Q4 2023, some of the key external facing project-related sites, documentation, DAO-adjacent entities, etc. of Beam have retained Merit Circle (“MC”) references or branding. This proposal builds further on MIP-27, MIP-28 and MIP-29, and seeks BEAM tokenholders’ approval to complete the transition away from the MC identity and towards the Beam identity.

First, the completion of the transition will involve rebranding of all remaining Merit Circle community dedicated sites, social media handles and other external brand assets. Second, the current governance forum and Snapshot will be replaced with a new “Beam Governance Forum” and "Beam Snapshot", respectively, and the DAO governed by BEAM tokenholders will be referred to as Beam DAO. Third, the Constitution will be updated to reflect the Beam identity more clearly. Fourth, an entity named Beam Foundation will replace the MC Purpose Trust as the primary DAO-adjacent entity, and the governing documents of the Beam Foundation will enable certain checks and balances on the Beam Foundation and its subsidiaries via BEAM governance.

The predominant reason for these proposed steps is to ensure unity around the branding and strategic direction of Beam. A consolidated brand identity enhances marketing effectiveness and engagement, making it simpler to attract new members and users. With the Beam Foundation, the objective is to create an entity structure compatible with smart contract-based governance, and that is transparent and accountable to the Beam community.

Please read more about the proposal and relating discussions and documentation via the attached link.

Are you in favor of this proposal?