After a lot of calculation of raw material, production, operation and shipping costs, we have now drawn out a price list for our Helles and Märzen beer. The prices are as follows:
For Europe: Retail: 1,49 €/can Holder: 1,05 €/can
For Rest of World: Retail: 1,99 $/can Holder: 1,39 $/can
We have calculated the prices in such a way that on the one hand we make a profit in order to build a profitable beer brand and on the other hand we are still attractively priced for the beer market.
What do you think of the prices?