We finalized our calculation and our internal discussion on the pricing of the Gamers Brew. Our proposal would be:
For Europe: Retail: 2.69 EUR /can Holder: 1.89 EUR /can
For ROW: Retail: $2.99 /can Holder: $2.09 /can
Pls be aware when assessing that the production price of the Gamers brew is pretty much twice as high as of the Traditional Brews. Reasons are the additives.
We have calculated the prices in such a way that on the one hand we make a profit in order to build a profitable beer brand and on the other hand we are still attractively priced for the market.
What do you think of the prices?