We finalized our calculation and our internal discussion on the pricing of the Bavarian Pale Ale (BPA). Our proposal would be:
For Europe: Retail: 2.29 EUR /can Holder: 1.60 EUR /can
For ROW: Retail: $2.59 /can Holder: $1.80 /can
We have calculated the prices in such a way that on the one hand we make a profit in order to build a profitable beer brand and on the other hand we are still attractively priced for the market.
What do you think of the prices?