NFTNYC MetaFactory Popup / Digiphysical Launch Party

In order to make MF much more culturally relevant and showcase the launch of our wearables with a digiphysical metaverse experience. Essentially to act as a IRL manifestation of everything MF is about.

Here’s a rough overview of what it could look like, any of this could be adjusted / removed etc as we flesh things out.

Date: Monday, June 20th

Venue / Setup:

https://lumestudios.com/

1. Fashion Showcase (show all the dope new stuff from Berlin + our best historical products)
2. NFT art installations on screens
3. Live hands on stuff (heatpress, embroidery, merch customization, fabric paint markers, etc)
4. Single event-exclusive item for sale
5. Some cool photobooth type setup
6. Virtual clone world
7. Digiphysical interview booth (camera + unreal engine)
8. VR Experience, walk around the virtual venue same time as the real venue with a Quest 2
9. Wearables demo in AR / webaverse

Itinerary:

• Full day popup
• Chill party in evening with DJ + drinks
• Streaming interviews/conversations throughout the day

Roles / Coordinators:

• Production Team - Lume Studios will help us coordinate the production of the event, designing the experience etc
• Artist collabs / NFT silent auction - IRLArt
• Photographer - Lano
• Party Coordinator (Book DJ, drinks, promote event to fashion kids, etc) - Ben
• Metaverse Installation - VR Crew + Webaverse

Press / Marketing:

• Vintendo voice over commercial
• Reach out to Complex / PR people for coverage
• Free wearable NFT + POAP for attending

Collab opportunities

• Webaverse - get people to run around in cool webaverse worlds wearing MF wearables
• KONG - Exclusive VIP area if you have a KONG chip
• IRLArt - Silent auction, art installation, etc

Budget

• $15k - Venue
• $1k - Security
• $2k - Drinks
• $2k - DJ / Promo Host
• $1k - PR
• $1k - Event insurance
• $3k - Misc costs

TOTAL: ~ $25k