Partnership with Social Mining agency

Dear MGH community,

We are Social Mining, a marketing agency currently entrusted with the advisory role at MGH DAO. Social Mining has a focus on company building, accelerating start-ups and driving growth in the blockchain space.

We help visionary projects to raise awareness and build a loyal community. The Social Mining team has accompanied various token offerings, launch phases and growth developments in the world of fintech, blockchain and cryptocurrency.

Our agency has also been working closely with the initiators of the MGH DAO for a long time and supported the project throughout the public membership process in October and November. We aim for a long lasting partnership and want to help unfold the full potential of the MGH DAO.

Now we would like to propose on how we want to help the project by creating and implementing a communication design and strategy, as well as further scaling its outreach via paid media campaigns, while facilitating awareness of the MGH DAO and the growth of its community.

The Social Mining x MGH DAO marketing package includes the following services:

• Design concept
• Promotional material
• Paid media/ ambassador programs
• Community management/ social media engagement
• Marketing strategy consultation
• SEA campaigns and optimization

including the following deliverables for this month:

8 strategy meetings - to brainstorm and review content, as well as future strategy implementations

2 newsletter campaigns - mail campaigns designed according to the MGH DAO branding identity and buyer persona identification with the ultimate goal of community building and scalability in lead generation

2 hours of keyword research and optimization - optimization of campaigns and ad-sets based on ad-performance and strategy implementation, research on new strategies

10-12 ad-formats on LinkedIn, Instagram, G-Ads - consisting of social media and specific ad creatives and copy, tested in variation and optimized daily

≈ 40 posts in a posting plan including captions and hashtags - the Social Mining x MGH growth strategy implemented in social media content marketing with regular postings on LinkedIn, Instagram and Twitter to communicate the project’s values and scope, as well as communicate towards the target audience

Category examples: • product • company • education • legal • team • advisor • faq • blogging • news • career • stats • event • podcast • partnership

6 hours of social media engagement - interacting on social media platforms for community building and buyer persona identification purposes

For full transparency towards the MGH DAO community the Social Mining agency provides a summary of the posting plan via the following link: https://docs.google.com/spreadsheets/d/1EarR6mj7C_O9Tm8HZDDNLe4ZfxoVkPpf5PqfwrBgfGU/edit?usp=sharing

For this package, we would suggest allocating 4.500 USD to produce all deliverables and ensure our strategy can be implemented further, as we have already attained a higher level of visual communication and awareness of the MGH DAO considering our recent social media content, SEA campaigns and our strategy for growth in general as references of work of the Social Mining agency.

Also, we would recommend allocating 2.000 USD for ad spend to gain more traction on LinkedIn, Instagram and via G-Ads, before we can make more specific budget planning for the major announcements in the future.

Wallet address Social Mining: 0xb22a1DFbf5EA526a3c04c287994e31beAC50b9a1

Let us know what you think in the votes!