A Multi-Platform Entertainment Series Designed to Boost DCL Brand Awareness

Link: https://governance.decentraland.org/proposal/?id=9b270cc0-d042-11ed-9cb9-2563bc989482

ABSTRACT MetaTrekkers - MT BeatTrekkers - BT

This resubmission was encouraged by the Grant Support Squad (GSS) to provide a better explanation and more detailed event information. Check our last proposal here: https://governance.decentraland.org/proposal/?id=52de9bf0-3816-11ed-b361-67b98a1da2c8

The potential of the metaverse in terms of decentralized governance, interaction, socializing and community building cannot be disputed, but at the same time it is true that the health of a virtual world depends on trends, the feeling of novelty, and the ability to evolve.

In short, we want to use the Decentraland DAO’s support to become an artist-supporting and arts-expression platform, ensuring a steady flow of new users for the environment.

GRANT SIZE 186,500 USD

PROJECT DURATION 10 months

PAYOUT STRATEGY Monthly on the 1st day

BENEFICIARY ADDRESS 0x50a83425d537e39a0b7f884dCC07e6f4F37A09F3

EMAIL ADDRESS hello@metatrekkers.io

DESCRIPTION Full Length Proposal (posting here due to grant proposal character limitations) - https://docs.google.com/document/d/1X1_jt_jgIo89qdkQghmGthbXODkwb_DGk0P73oFem0Y/edit?usp=sharing Canva Presentation (includes budget breakdown, accountability and metric chart for BeatTrekkers Series 2, Series 3 and Monthly Concerts) - https://bit.ly/beattrekkersproposal2-present MetaTrekkers Directory - https://bit.ly/metatrekkersproposaldirectory

MetaTrekkers has been developing, organizing and hosting innovative events in Decentraland for nearly 2 years, whether it’s concerts or art shows, we have learned that the foundation for a thriving environment is a tight-knit community with access to a range of features that allow it to benefit from the interaction and engagement inside the metaverse. Knowing this, MetaTrekkers wants to become the platform that brings the artist and metaverse-user communities together and rewards them for their participation in various series of entertainment events, sessions and talks.

The grant would cover the development, marketing and advertising of the events and innovative features aimed at improving the Decentraland user experience.

By expanding the brand awareness of Decentraland as a user engagement-focused metaverse, we are reaching out to new users interested in onboarding and attracting a new, important target – brands looking to adopt new “customer journey” technologies and solutions.

Turning art and entertainment series like the MetaTrekkers x Venice Music Concerts or the BeatTrekkers DJ Battles into Decentraland resident events, we are ensuring a constant flow of metaverse newcomers originating from the artists’ fanbase. As a fresh experience for a new user, we want to offer a full range of engaging performances and means for them to showcase their art, all while being rewarded for their activity with metaverse-specific benefits provided by a large network of partner locations and projects spread all over Decentraland.

The funds from the DAO grant will serve to build the platform as a self-sustainable project that represents a portal for artists and fans across the planet, and from other metaverses, to access Decentraland and make it the go-to virtual world for entertainment and arts.

BeatTrekkers Currently the biggest DJ battle series of events in the metaverse, BeatTrekkers is MetaTrekkers’ biggest initiative to date as it engages twelve competing artists, guest artists, the Decentraland and MetaTrekkers community, plus new audiences – the participating artists’ metaverse-newbie fans and general public interested in the benefits associated with NFT music and being part of a developing metaverse community.

BUDGET BREAKDOWN Execution Team (9+ Person Team) 10 MONTHS $48,000 Marketing Ads 10 MONTHS $29,500 Venue And Event Support Team 10 MONTHS $24,000 Graphic Designer 10 MONTHS $18,000 Community Management 10 MONTHS $14,000 Artists 10 MONTHS $12,000 Competition Prizes 1 MONTH $10,000 Publications (Forbes And Bloomberg) 10 MONTHS $4,000 Host Fee - Twitter Space 10 MONTHS $3,900 Miscellaneous 10 MONTHS $3,000 Hardware Server 10 MONTHS $2,500 Streamer 10 MONTHS $2,400 SDK Development 10 MONTHS $10,000 Host Fee - Main Battle 1 MONTH $5,200

PERSONNEL Chris Oniya CHRIS ONIYA Jayrald JAYRALD Chris West DIGITAL MARKETING SPECIALIST Melanie Girald WEB3 STRATEGIC ADVISOR Yan VIDEO EDITOR Rick GRAPHIC DESIGNER Psyche SOCIAL MEDIA MANAGER Joyce PUBLIC RELATIONS LIAISON (VENUES AND ARTISTS) Julie Ann ARTIST FACILITATOR Shakes SHAKES Swivel Meta METAVERSE DEVELOPMENT Berlin Angelo SDK/BUILDER Anele WEB3 WEBSITE DEVELOPER Junel DECENTRALAND EVENTS COMMUNITY MANAGER

ROADMAP AND MILESTONES As described above, the BeatTrekkers series of DJ battles took place over the course of 12 weeks with the final battle that took place in November 2022. All these events have and will continue to benefit from the investment in marketing and advertising campaigns developed to communicate the clear incentives designed to reach and attract thousands of new audiences and (organic) social media accounts.

BeatTrekkers 1st Series (Finished Project) Schedule

https://docs.google.com/spreadsheets/u/4/d/1rfHQuhBmSHks7S2Oyahl6aZwvOjst3fGJ2dcnmcAsNw/edit#gid=0

Compilation of BeatTrekkers Series 1 Event Posters https://docs.google.com/document/d/1rQ_RrSOu9dg0jm262g7Oo-JPh4Fv-IDpdZl3TeNK4x0/edit

Accountability and Metric Chart - BeatTrekkers

Accountability and Metric Chart - Concert

CONTENT PIECES 135

TARGET AUDIENCE SIZE 272000

ENGAGEMENT METRICS The metric of engagement will be measured through the visitors of the land during BeatTrekkers Series 2 and 3 battle. This includes the artists themselves and the community supporting them. Since we are expecting various artist all over the world from different communities, we are also expecting higher traffic.