Branded Podcast Episodes with Attractive Sonority

Proposal Link: https://governance.decentraland.org/proposal/?id=a16da660-ff14-11ed-8e4f-8db7948b5171

ABSTRACT A set of branded podcasts that will explain, in an attractive and creative way, the topics more relevant to Decentraland. To achieve this, 7 podcast episodes will be produced with a mix of fiction, with high quality production, immersion, story and sound design, and interviews with relevant people.

The goal is to engage the whole community and to attract new users to the platform and let the open public know and engage about the positive aspects of Decentraland by finding common interests on the different topics.

GRANT SIZE $42,854 USD in DAI

PROJECT DURATION 6 months

PAYOUT STRATEGY Monthly on the 1st day

BENEFICIARY ADDRESS 0x7c4D0401927bD877914aCaf48f74b4B7C44d07c8

EMAIL ADDRESS decentrapodcast@gmail.com

DESCRIPTION The production will consist on 7 episodes of different topics:

Governance and decentralization Parties Fashion Art Games Investment Architecture Each episode will be ok 25-35 minutes of highly attractive sound experience.

The format will be a mix of non-fictional narrative or interview with fiction scenes. An example of a fiction scene that has been produced here: https://www.dropbox.com/s/ktrf7lry2u1a4ur/PodcastPiloto.mp3?dl=0

The target audience is people between 20 and 45 years old, restless, creative and interested in new technologies who regularly listen to podcasts.

There will be a distribution on different platforms: Spotify, Audible, Scribd, iVoox, Podimo, Google podcast, Apple podcast, Youtuve.

Each time an episode will be launched, it will be announced with a public event on Decentraland so that the public can share their thoughts about it in the metaverse together.

We will publish an episode each week once all the episodes are produced, but we will make them available to DAO committees as the work is being done.

The episodes will be produced in Spanish and then doubled in English

We estimate that, in 6 months after the podcast launch it can achieve 7000 listenings average per episode, that is, a total of 49000 listenings

BUDGET BREAKDOWN Production Of Episodes 6 MONTHS $32,609 Doubling Of Conversations 6 MONTHS $5,125 Design 1 MONTH $1,000 Management 1 MONTH $4,120 PERSONNEL DecentraPodcast PODCAST PRODUCER Pablo ADVISOR Nach MARKETING A Great Team Of Professionals SCRIPTWRITERS, SOUND DESIGNERS, INTERVIEWERS ROADMAP AND MILESTONES The whole work will be finished at the end of the roadmap, some parts will be produced asynchronously: story, interviews, etc. On the first month, the team will need to study the ecosystem to be able to design and create some story for each topic/episode In the second month we will be able to show some fictional parts with designed sound In the next 4 months it will be possible to show some finished episodes to the DAO.

EVENT TYPE Online (outside of the Decentraland ecosystem)

EVENT CATEGORY Other

FUNDING SOURCE Yes

NUMBER OF EVENTS 7

INTENDED ATTENDANCE 49000

AUDIENCE ASSESSMENT Digital users that listen to podcasts have a high chance to feel curiosity for Decentraland and know more about it. While it can bring new users to the platform it will also engage the current members of the community with inspiring stories.

DECENTRALAND'S BRAND PRESENCE Decentraland is the main protagonist and will be n each episode title