About The Artist
Aly is a rapper, producer, singer and songwriter that has released +120 songs over the last 7 years under the stage-name “Lackhoney”. He has been an active and engaged artist within the Web3 music space and has made notable sales such as a 1/1 music NFT on Catalog for 5 ETH and multiple sold out drops on platforms like Sound.xyz, Glass and Zora. He’s been pushing the boundary and experimenting at the edges of the Music Web3 space with multiple experimental drops. He also heavily contributed to the Songcamp Chaos project, Daniel Allan’s Malibu Writing Camp and Reo Cragun’s upcoming LNRZ collective releases.
He’s a South Asian-American that currently resides in Los Angeles. Over the course of his journey he’s worked as a professional trapeze artist and is now a pilot at a small airline (which doesn’t pay much, hence this application).
Mission
To execute a full music-video for his “Sweets 2” album, which will then be minted on-chain.
Without the visual to accompany it, a project like this one may come across as a flash-in-the-pan novelty project. The purpose of the video is to convey the weight of the music and to add one more chapter to the larger conversation about the evolution of immigrant children’s identities.
Project Goal + Description
Sweets 2 is a 6-minute album, made up of 12, 30-second songs. Sweets 2 is the chronological story of Aly’s life between his 22nd and 23rd birthdays. During that time he made the decision to pursue music full-time for one year with the hopes of being a full time musician at the end of it.
His plan was to deliver food through Postmates and Uber Eats during the day, and make/promote his music at night. At the end of the journey he had experienced the highest highs and lowest lows of his life, and had this album to show for them.
Problem Statement
A note on representation of under-told stories (aka the larger conversation): Making sure that nuanced, underrepresented stories like this one get told is one of the most deeply important responsibilities of South-Asian creatives/storytellers and those with the means (MODA).
On a foundational level, our stories aren’t being told with the level of true diversity/detail that’s necessary to show the generations of kids that will follow that they’re not broken or wrong for being/wanting/loving in the way that feels most natural to them. This story and visual project is the tip of the iceberg in the continuing conversation around the broadening of what it means to be Brown in the Western world.
Links: Listen to the project: https://bit.ly/3wYTZKs Read the full proposal/treatment sampler: https://bit.ly/3cPBPno
Moda Grant Ask
$5,000 USD Grant (in MODA or USDT equivalent)
Release 10 free editions per song with MODA DAO (total 120 editions) Music/Cover art NFT’s Release 10 Drop Cases with MODA DAO TBC Music/Cover art NFT’s Proliferation/callbacks to MODA DAO Drops across platforms in Web3 (Sound, Catalog, Glass, SuperRare) Co-Hosted spaces with platforms like Sound.xyz / Catalog / Glass and MODA to increase brand visibility and cross-community awareness Celebratory V3RSE event co-hosted with MODA DAO Final opportunity for brand awareness with MODA x Sweets 2 collectors Lackhoney plays unreleased music + brings collectors together to celebrate successful launch of Sweets 2 project in Web3.