Authors

ChopChop

Glossary

BD

DAO

DeFi

Summary

This proposal is intended to appoint Toes as Business Development Lead for a pre-defined timeframe (12 months), with the main goal to kickstart and grow collaborative efforts for the NFTX DAO. After the 12 months period ends, when there is a mutual interest to extend the position, a new proposal will have to pass through governance.

Rationale

With NFTX passing its’ 1-year anniversary last month, we’ve grown into the leading DeFi x NFT liquidity protocol on Ethereum mainnet. Over the past few months, both the protocol and consumer products squads have been pushing out many additional features to NFTX v2, creating a battle-tested and valuable protocol to build i.e. marketplaces on, as well as sourcing NFT liquidity from. With the foundation of protocol v2 crossing its MVP lifecycle, we’re now confident to rapidly expand these integrations into several other product verticals, mainly within the DeFi ecosystem. Appointing a BD Lead to drive and oversee this strategy will bring that expansion.

Toes has been contributing to the NFTX DAO for the past two months, acting as an unofficial BD lead for all new in- and outbound leads. Coming from 3 years of previous experience working in DeFi, he’s been speaking to many projects/contacts within the sector to push forward integration & collaboration of NFTX products (i.e. protocol, $PUNK vault tickers, marketplace product).

After discussing with Toes, we’ve mutually agreed to propose a full-time position for 12 months so that he can include working on mid-to-long term strategies onboarding new partners into the NFTX Ecosystem. The package proposed is equal to other non-developer lead roles within the core team.

Effect

Opportunity

• Toes has proactively created a scalable lead management system, identified target markets to be impacted by our technology and built relationships within the target markets to facilitate collaboration as a voluntary contributor, showing a high sense of self-motivation to bring the NFTX DAO to a higher level when it comes to BD.
• Toes has been working within DeFi (as a non-anon) since 2017, bringing an already active network of relations towards the DAO.
• BD within the core team hasn’t had a strict lead thus far, causing builders and/or founder to occasionally spend time on BD calls, distracting from their own goals. Having a professional BD Lead brings higher efficiency to the entire core team.

Risk

• None noted.

Specifications

Hiring Toes will involve him being responsible for:

• Leading all NFTX Business Development (BD) efforts
• Liaise with other core team members and the community on opportunities.
• Develop a broad professional network within DeFi & NFT sector for NFTX to utilize.
• Driving BD including researching and identifying new business opportunities, lead capture, targeted outreach, and representing NFTX at industry-specific events to increase the visibility of the project.

Funding request - Yes - Implementation Requires Funding

In order to appoint Toes to lead bd, we’d like to offer him the following competitive package, for which funds are required from the DAO treasury. Packages are paid as defined below, following current Core salary standards within NFTX:

• 112500 USDC 12-months vesting schedule using Sablier.
• 37500 USD worth of NFTX 12-months vesting schedule using Sablier
• 12000 USD worth of NFTX as a welcome bonus

These funds are to be paid upfront after the vote passes. Extension of his position after 12 months at NFTX will require an additional proposal.

Communication

• Discord: NFTX
• NFTX Salary Benchmarks: XIP#3
• Toes Twitter: https://twitter.com/0xToes

Quorum

• Minimum Quorum: More than 10% of circulating, non-treasury NFTX must participate for a proposal to Pass.
• Passing Threshold: More than 50% of voting tokens must vote FOR for the XIP to Pass. For changes to the NFTX contract, more than 70% of voting tokens must vote FOR for the XIP to pass.