Street Poster Campaign!

A Street Poster Campaign is an amazing guerrilla marketing tactic! It is street-level advertising where paper posters are pasted onto buildings, construction sites, and barricades. You may have even seen your favorite artist or event advertised this way. It is a great way to create citywide awareness and impact. They are normally advertised at locations where people live, work, shop, and play. They also drive engagement via QR code and call-to-action (such as BUY NUDIES). It is a chance to become part of the city streetscape and culture. The two areas we are looking at targeting are LA or NY. Today we are voting whether to do the poster campaign versus a billboard. Poster campaigns are normally more cost-effective and last for a longer duration of time and get to be spread to multiple locations throughout a city versus a billboard which can last 30 min or more based on location and only targets that designated spot and who is there during the run time. This first street poster campaign would be funded out of our founder's pocket, not the DAO fund. Do you prefer a street poster campaign or billboard?