[OGP-15] OATH Community Marketing Initiative

Proposal Title: OATH Community Marketing Initiative Proposal Chain: N/A Type: Funding Proposal Proposal Author: SAMSoN, Charles Date: February 20, 2024

Executive Summary

The OATH Community Marketing Initiative is a comprehensive campaign designed to engage and utilize the creative talents within the OATH community for the promotion of the OATH product range. With a total allocation of 69,420 OATH tokens, this initiative divides the reward pool into different creative categories, incentivizing diverse forms of content creation. The initiative aims to draw in active contributors who resonate with OATH’s values, thereby fostering a community that is not only vibrant and innovative but also deeply invested in the success and visibility of OATH products.

Proposal Motivation

1. Driving Demand and Awareness: The primary aim is to amplify the visibility and appeal of the OATH product range by tapping into the creativity and enthusiasm of the community.
2. Community Engagement and Loyalty: By involving the community in marketing efforts, this initiative seeks to strengthen the bond between OATH and its stakeholders, fostering a sense of ownership and loyalty.
3. Harnessing Diverse Talents: Recognizing the varied skills within the community, the initiative encourages contributions across multiple creative domains, ensuring broad participation and inclusivity.

Proposal Specifics Budget Allocation and Category Distribution: Total Allocation: 69,420 OATH tokens dedicated to the initiative.

Category Breakdown:

1. Merchandise: 10% (5,000 OATH) for innovative merchandise designs.
2. Infographics: 20% (10,000 OATH) for informative and visually appealing infographics.
3. Memes: 15% (7,500 OATH) for creative and engaging memes.
4. Threads: 20% (10,000 OATH) for insightful and informative threads.
5. Video/Animation/Art: 20% (10,000 OATH) for high-quality videos, animations, or artistic contributions.
6. Strategy: 15% (7,500 OATH) for strategic marketing ideas and plans.

Equal Distribution for Participation: The remaining 19,420 OATH will be evenly distributed among all participants to encourage widespread involvement.

Competition Rules and Judging: A committee, including Brick Frog, SAMSoN, CryptoNorth, Pixel, and Corval, will oversee the competition, ensuring fairness and adherence to OATH’s values.

They will establish a set of rules and criteria for each category to guide participants and maximize the value brought to the ecosystem. If the proposal is passed, detailed guidelines and criteria will be outlined on the submissions form.

Team Experience The committee members are seasoned professionals with extensive backgrounds in blockchain, marketing, and community management. Their diverse expertise ensures that the evaluation process will be fair, effective, and aligned with the goals of the OATH ecosystem.

Key Objectives & Success Metrics Primary Objective: To galvanize the OATH community into actively participating in marketing activities, thereby driving awareness and demand for OATH products.

Success Metrics:

1. High participation rates across all categories, reflecting strong community engagement.
2. Positive feedback from the community on the initiative’s impact and effectiveness.
3. Quality and creativity of submissions, showcasing the talent within the OATH community.

Length of Engagement & Budget Breakdown

1. Campaign Duration: The initiative is designed to run for a specific period, allowing sufficient time for participants to create and submit their contributions across the various categories. We are targeting 1-3 months, but we ask for insights and feedback from the community on how long the campaign should stay open.
2. Detailed Budget Allocation: Total Budget: 69,420 OATH tokens. Category-specific Allocations: As outlined in the proposal specifics, with 50,000 OATH distributed across five creative categories and the remaining 19,420 OATH allocated for equal distribution among all participants. Partnerships

Collaboration with Creative Professionals: The initiative is open to partnerships with talented individuals within the OATH community, including artists, designers, content creators, and marketing professionals. This collaboration aims to foster innovation and high-quality content creation. Engagement with External Agencies: If needed, collaborations with external marketing or creative agencies can be explored to provide additional support and expertise.

Risk Assessment Potential Low Participation: One of the risks involves lower-than-expected participation rates, which could impact the diversity and volume of content created.

Misalignment with Brand Values: There is a risk of receiving submissions that do not align with OATH’s values or branding guidelines.

Mitigation Strategies:

1. Clear communication of guidelines and expectations to align submissions with OATH’s branding.
2. Active community engagement to encourage participation and ensure a broad understanding of the initiative’s goals. 3.Flexibility in adjusting the campaign based on ongoing feedback and participation trends.

Additional Details Monitoring and Evaluation: Continuous monitoring of the initiative’s effectiveness and community impact will be undertaken. Adjustments and improvements will be made based on feedback and results.

Feedback Mechanism: A structured feedback mechanism will be established to gather insights from participants and the broader community, ensuring that the initiative remains aligned with community interests and marketing objectives.

Duration: We are looking to the community for feedback on this proposal as a whole, but specifically around the duration of the campaign.