[OGP-11] Marketing Budget

Type: Funding Proposal Proposal Author: Justin Bebis Date: 11/17/2023

Executive Summary Proposing a budget of $8000 of OATH and $8000 of USDC for 3 months ($24,000 in OATH & $24,000 USDC total) to be used in hiring educators and key opinion leaders (influencers) to help communicate some of the upcoming changes to the OATH ecosystem. This will help increase the reach and impact of the proposed changes and incentivize thought leaders to further investigate OATH.

Proposal Motivation Our team is delivering a tremendous amount of new technology and initiatives this quarter. While our own upgraded marketing strategy has improved visibility by nearly 10x in the past 2 months, it is important that we validate our own marketing through the use of 3rd party content creators.

By initiating partnerships with educators and KOLs, we can access new audiences and better spread our ideas across the crypto and DeFi industries. Our reach is currently in the tens of thousands out of millions of market participants, and with our heavily optimized X content, I feel we can grow our reach by an order of magnitude with the right partnerships.

Furthermore, I seek to resource an effort to bring awareness outside of our network. While the OATH Ecosystem community is fairly ‘in the know,’ composed of DeFi power users and industry participants, there are huge swaths of the market who have never heard of us.

In order to reach outside our current obtainable market, I would like to allocate half of a proposed marketing budget to an agency who would help us find new KOLs and community members that have less overlap with our current user base.

Length of Engagement & Budget Breakdown 3-month campaign with a budget of $8,000 USDC and $8,000 in OATH per month.

Execution of this strategy will be handled by the OATH Foundation team, Core contributors, and Advisors.

Community Support Lots of good feedback and commentary via the Governance forum. The majority of posters were in favor of this initiative.

Risk Assessment Any time you engage in a marketing partnership, there is the potential for brand risk. If this proposal is approved, we will open another discussion in the forums to finalize the proposed list of KOLs for approval from the community.

Additionally, there is the risk of this effort being ineffective. In a low liquidity environment, the impact of educators and KOLs is greatly lessened, but we feel with intelligent allocation of resources, we can achieve the KPIs illustrated above.