Go to Market Analysis

Overview

We want to understand which businesses want to purchase data from Ocean and WHY they wouldn’t go elsewhere.

Full Proposal

https://port.oceanprotocol.com/t/proposal-go-to-market-analysis/592

Grant Deliverables

Roadmap

Desk Research (4-6 weeks, 2 people part-time)

• Build a high level overview of the data market including list of 500 prospects and begin to understand their motivations.
• Develop hypotheses of which industries/market players would be most likely to purchase data from Ocean Markets and Why. Outreach (4-6 weeks, 2 people part-time)
• Reach out to target businesses/individuals/entities to test hypothesis. Summary (2-4 weeks, 2 people part-time)
• Summarise findings and share with Ocean Community. Additional Proposals
• Upon completion of this proposal we expect to have identified a handful of target data buyers and their data needs and to have generated a number of hypotheses around why certain businesses would choose to purchase data from the Ocean Network. The next step will be to validate those assumptions and identify and acquire the datasets required to meet those needs.
• A new Data Market may be built to satisfy this segment, we may look to scale horizontally into adjacent industries, but it is too early to tell.

Engage in community conversation, questions and feedback

https://discord.com/channels/612953348487905282/776848812534398986

Cast your vote below!