After minting 3000 omgkirby Genesis NFTs, we’ve found the following traction: 1800 NFT Holders, 2500 Discord Members, 2 Approved Proposals and we’re now the #4 (all-time) Music NFT project on OpenSea. We have executed a high-quality drop that has created a highly engaged community of LoFi lovers, MusicHeads, and Web3 Enthusiasts. Now, we need to activate the community and bring the vision for omgkirbyDAO to fruition.
Increased transparency, clear rules for participation, and a better organizational structure for community proposals & voting have been clear asks from the community. We are taking our first steps towards achieving this during Session 1 of omgkirbyDAO. Before we discuss the scope of our first session, let’s quickly revisit the vision for the project.
omgkirbyDAO is a multifaceted web3 music project where holders can own the most valuable & advanced generative music songs, contribute to the direction of a decentralized music artist, and be a part of a community that will disrupt the music industry and provides new pathways for creators, musicians, and artists to succeed.
Our shared vision of this project is to create a community that contributes to musical and technical innovation in web2/web3 through an umbrella of activities. Serving as a positive example of what a DAO can achieve, while making an imprint in both worlds is our goal. We believe the following pillars will allow us to achieve this:
While the vision will continue to evolve as we make progress - we believe that there is enough meat on the bone with the above for us to begin organizing and delivering real quality that shows what we are capable of.
There are many crazy ways we can grow as we continue to successfully complete DAO sessions - like making our presence exist in both the meatverse and the metaverse, creating new forms of music vehicles, and altering the way an artist and their community collaborate & communicate.
Session 1 will be a 2 month period, made up of 4 Sprints, where we deliver our first set of tangible products as a community.
Below, there’s a list of potential initiatives & deliverables that the team and the community can tackle together during Session 1. The community will rank their preferences on which 5 initiatives we undertake via Snapshot, during a 5 day voting period.
Initiatives will be undertaken by committees - composed of 1-2 team leads that are responsible for the quality and timely completion of the deliverables. Initiative leads (core team members for Session 1) are encouraged to enlist community members to volunteer on initiatives and will organize a role & channels in the Discord specific for their committee. While committees are free to structure their working style however they like, we highly recommend that each committee uses a public project management system (ex: Trello) - so the community has visibility into developments. Throughout the course of the session, committees will be expected to submit updated reports to the community.
The session will commence the day after the proposal is accepted and the following schedule will be expected:
Following the conclusion of this period, we will regroup on each committee’s achievements, and conduct a public post-mortem to improve logistics for Session 2. Post-mortem should answer the following questions:
The proposed initiatives are separated by the pillars outlined at the top of this document under the Vision Section.
DAO Governance & Community Growth DAO Governance
Initiative A: Complex voting system established
| Category | Description |
|---|---|
| Deliverable | Get community buy-in and launch voting system that fits Snapshot capabilities and is able to present different quorum thresholds for various situations like proposed spend as % of treasury funds |
| Why | Nuance is not often captured in DAO voting. Our goal is to promote a voting system that encourages discussion & engagement |
| Potential Hurdles | Might be a complex learning curve for new members to the DAO, or those unfamiliar with Snapshot voting |
Initiative B: Treasury Management Research Project
| Category | Description |
|---|---|
| Deliverable | A report on creating a hedged, robust treasury management system that draws from best practices of existing DAOs and sets up a proposed management system for omgkirbyDAO to activate in the following session. |
| Why | Transparency is key for the community, and a transparent treasury represents this |
| Potential Hurdles | Will require some time and technical/FP&A knowledge |
Community Growth
Initiative C: Organize Marketing Effort
| Category | Description |
|---|---|
| Deliverable | A list of potential marketing agencies for future engagements & a marketing campaign with an established agency spanning social media & popular web3 media outlets (podcasts, spaces, etc) |
| Why | Continuing to grow our community and keep omgkirbyDAO in the spotlight will help us continue to fund future Sessions |
| Potential Hurdles | There are not many reputable web3 marketing agencies, cost, timing |
Good Vibes Initiative D: Create KirbyCafe 1.0
| Category | Description |
|---|---|
| Deliverable | Launch an interactive, token-gated website that is a digital space for Kirby members to hang out in and listen to music together |
| Why | Lo-fi is a diverse community that has the potential to exist in places beyond Discord. Having our own space to connect & listen to music together demonstrates the importance of lo-fi as a genre, and omgkirbyDAO as a leader in the space |
| Potential Hurdles | Technical knowledge, Financial costs, Timing |
Music Creation & Development Music Creation
Initiative E: omgkirby creates a track with high-visibility artist feature
| Category | Description |
|---|---|
| Deliverable | Track published with established artist providing vocal feature (Artist should have >1mm monthly Spotify listeners) / Marketing campaign for music |
| Why | Building the omgkirbyDAO Music catalog will increase our exposure and our future royalty revenue |
| Potential Hurdles | Timing, sometimes artists don’t meet deadlines |
Initiative F: omgkirbyDAO Album
| Category | Description |
|---|---|
| Deliverable | Album of 10 songs published to omgkirbyDAO Spotify using NFT tracks and/or community-generated covers and remixes |
| Why | Highlight the community’s tracks as discussed in the Pre-Mint. Potential to highlight talented Community Members |
| Potential Hurdles | Need to align on how we choose community tracks |
Initiative G: OMKGKirby Community Stem Library
| Category | Description |
|---|---|
| Deliverable | Create a library of community-generated stems for artists to use in their production process - essentially a token-gated Splice for genesis holders |
| Why | Encourage the community to participate in musical output & create their own works! |
| Potential Hurdles | Make sure we have a good technical solution in place |
Artist Development Initiative H: Create a grant system to help empower up-and-coming musicians.
| Category | Description |
|---|---|
| Deliverable | Establish operations and philosophy of a grant system for finding consensus on how to support fledgling artists, complete one grant process with an artist |
| Why | We want the DAO to actively use the treasury, and the DAO has the opportunity to act as a more ethical record label for artists we deem as needing the financial assistance |
| Potential Hurdles | Connecting with talent, encouraging submissions, educating artists on web3 |
Industry Expertise Initiative I: Host an industry-focused roundtable discussion
| Category | Description |
|---|---|
| Deliverable | Find a music industry topic the community wants to learn about, get 3-5 industry speakers to join the panel, host a community session to help spread knowledge of the industry to our members |
| Why | Educating the community on the music industry will help guide the DAO’s decision-making in the long term. |
| Potential Hurdles | Scheduling, making sure we have the appropriate level of music industry talent on board |
NFT Curation Initiative J: Create a new omgkirby based generative music collection
| Category | Description |
|---|---|
| Deliverable | Establish a premise for the launch, with a marketing plan, distributions to DAO Treasury, benefits for Genesis holders, and finalize the timeline for completion. This collection can be based either solely on omgkirby’s work or can pull in established artists/ community members as contributors. |
| Why | Continuation of NFT drops lead to several beneficial outcomes for the omgkirbyDAO. This includes: continued funds into the omgkirbyDAO treasury, creating further connections with real-world artists/musicians with potential generative music collabs, a further utility for the existing omgkirbyDAO members (automatic WL, select free to claim NFTs for members), expansion of the DAO (PFP project which will act as new access point NFT for omgkirbyDAO, free to claim for current members and gives the capability to expand current holder count by providing hire mint size of 5000-6000), and growth in notoriety and value in the NFT marketplace (more successful drops leads to further acknowledgment in the space) |
| Potential Hurdles | Saturating market and brand with NFT drops that do not add direct benefit to the community or are not novel. Potential for a drop that is not successful and could hurt the omgkirbyDAO reputation and brand. |
As a final note, in the coming weeks we will lay out a schedule of events for the community to participate in. This will be orchestrated by the core team. Examples of events include: