Overstimulated Marketing Campaign

Summary

Allocate 5 ETH to an Overstimulated Spotify curation campaign.

Abstract

For independent artists, it’s typical to allocate a budget to a curator tasked with placing tracks in relevant playlists on platforms like Spotify.

This proposal looks to give a trusted curator a budget of ~$10,000 to promote the Overstimulated EP.

The expected output of the campaign is ~1 million streams over the course of 3 months via various Tik Tok and Instagram efforts. The expectation is that the exposure across these platforms will drive traffic back to the source of the music on Spotify.

Motivation

While Music NFTs are the primary source of revenue for Overstimulated, it’s important to spread the projects’ likeness to bring new fans into the ecosystem.

Despite seeing success with Music NFTs, Overstimulated has not had breakout success on streaming platforms like Spotify or Apple Music.

This campaign looks to develop a larger audience for Overstimulated on streaming platforms, with the ultimate goal of landing algorithm playlists like Discover Weekly, Your Daily Mix, Radio and Release Radar.

In doing so, this cements Overstimulated for many cycles to come - beyond the lifecycle of the campaign.

This route is essentially the counter-balance to web3 sales, focusing more on a wide canvas as opposed to Music NFTs which favor superfans.

Specification

Distribute 5 ETH from the Overstimulated Treasury to danielallan.eth to be used for Spotify curation (ETH will be converted to USD at current market value).