A way to get more people to enter the BSC ecosystem and to adopt pancake swap as the main gateway is to offer and academy that teaches you step by step how to enter and setup a wallet and buy and the interesting part is that you could make partnerships with wallets and indicate users to download certain wallets and setup the BSC and you award them with a small amount of cake for completing this tasks.
Maybe give them some rewards for buying certain amount of cake or for getting the first LP or doing it first stake o pool deposit.
This could be linked to the referral program. 1/2 of the referral reward can be set as a no incentive for the user tu setup and do some sort of transaction.