PIP-63 - ParaSwap Growth Working Group Outcome - Velora Growth Framework (VGF) and Velora Growth Committee (VGC)

Abstract

This proposal is the result and final output of the PGWG’s work over the past two months. It introduces the Velora Growth Framework (VGF) and the Velora Growth Committee (VGC) as a permanent body within the DAO, dedicated to identifying and promoting initiatives that contribute to Velora’s growth.

Goals & Review

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1. Introduction

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2. Growth Framework Overview

The Velora Growth Framework (VGF) introduces a structured governance model that defines:

• The creation, structure, and responsibilities of the Velora Growth Committee.
• Onboarding and offboarding processes for Growth Committee members.
• Operational cadence and accountability to ensure transparency.
• Budgeting, compensation, and resource allocation to drive effective execution.
• Expansion modules for future integrations, partnerships, and initiatives.

This framework serves as the foundation for transparent DAO-driven growth, with mechanisms to scale or pivot based on performance and ecosystem dynamics.

3. Scope & Responsibilities

The Velora Growth Committee focuses on the following core areas:

3.1 Partnerships & Integrations

• Representing Velora in DAO governance forums of relevant protocols to accomplish integration, partnerships and growth on the DAO-to-DAO front. This should be the main priority of the VGC.
• Identifying and onboarding strategic partners (DeFi protocols, LST providers, L2 ecosystems).
• Exploring new integrations that enhance Velora’s aggregator capabilities.
• Negotiating co-marketing and incentive programs with ecosystem partners.
• New token integrations.

3.2 Business Development

• Expanding Velora’s presence within intent-based products, cross-chain trading, and DeFi partnerships.
• Engaging with grantees and monitoring ecosystem grant programs relevant to Velora.
• Serve as an execution layer for DAO-led initiatives tied to strategic efforts. Growth Committee can help catalyse traction around it, rallying community awareness, supporting integrations and proposing resource allocations to accelerate adoption.

3.3 Marketing & Community Engagement

• Creating educational content (Blog posts, social media campaigns, AMAs).
• Executing growth-focused campaigns.
• Expanding ParaSwap’s brand presence through community-driven initiatives.

3.4 Mandate Alignment with Foundation & Laita

The Growth Committee is designed to complement the ongoing efforts of the Foundation and Laita. While the Foundation may continue to lead on higher-complexity initiatives (such as new chain deployments or business development involving legal and technical infrastructure) the Velora Growth Committee is positioned to deliver lighter, high-leverage initiatives. These may include API-level distribution deals, DAO-to-DAO collaborations, or facilitating integrations with minimal overhead.

This structure ensures a clear division of focus, enabling the DAO to act nimbly on timely growth opportunities, such as partnerships with DefiLlama or Oku, without duplicating or conflicting with the Foundation’s mandate.

The VGC will maintain open and ongoing communication with Laita and the Foundation, consulting them for advice and involving them in working meetings to ensure alignment and shared objectives among all parties.

4. Expansion & Future Modules

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5. Velora Growth Committee (VGC) Composition and Governance

5.1 Composition & Selection Process

The Velora Growth Committee (VGC) will be composed of 5 members:

• One of the five seats will be permanently allocated to the individual holding the Treasury Manager role, given the importance of their expertise in budgetary matters and the impact of the Committee’s work on DAO funds. This member provides ongoing analysis, evaluation, and strategic advice on treasury health.
  • Note: Initially, this seat will be held by @Avantgarde, who previously served on the PGWG and brings the required experience, skills, and a strong track record in supporting the DAO’s treasury initiatives.
• One permanent seat will be allocated to the Governance Task Force, given their role in coordinating across DAO structures and stakeholders. The GTF will act as a liaison but will not receive additional compensation for their participation on the Velora Growth Committee.
  • Note: This seat is subject to the approval of the proposal currently being discussed in the forum. If the proposal is approved, this seat will initially be held by @seedgov.
• The remaining 3 members will be selected through a structured onboarding process governed by the VGF’s Membership Module.
• In order to meet the alignment mandate with Laita and the Foundation outlined in section ‘3.4 Mandate Alignment with Foundation & Laita’, Laita will have a passive, unpaid seat on the VGC to attend meetings, provide Laita's vision and informal advice, assist with the necessary coordination between the parties, and maintain a fluid channel of communication to ensure alignment of strategies and avoid overlapping functions.
  • Note: Initially, this seat will be held by @0xYtocin with Laita being able to designate a replacement if deemed necessary.

5.2 Membership Module: Onboarding & Selection You can read this section here

5.3 Term Duration & Offboarding

Each Growth Committee term lasts 6 months. Upon completion:

• A performance review is conducted based on predefined KPIs.
• The DAO votes on whether to renew, modify, or replace the committee structure.
• If a member resigns or is removed mid-term, a replacement process is triggered following the Onboarding section.

5.4 Governance & Decision-Making

The Velora Growth Committee operates autonomously within its defined scope but remains accountable to the DAO through:

• Regular updates on fund allocation, partnerships, and key results.
• A 6-month final impact report to assess effectiveness.
• Forum discussions where token holders can provide input and feedback.
• If there is a formal request regarding a process, the committee has 72 hours to respond.

6. Velora Growth Committee Multisig

To ensure security and accountability, the Velora Growth Committee operates a multisig wallet with:

• 5 signers (committee members & DAO-aligned security overseers).
• A 3/5 threshold for fund movements.

7. Timeline & Key Milestones

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8. Budget & Compensation

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9. Conclusion

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10. Next Steps

1. Community Discussion & Refinement - 7-day period + 2-day frozen period
2. Snapshot Vote on Framework Approval - if approved:
3. Velora Growth Committee Applications Open - 7-day application period
4. Applicant community review
5. Snapshot Vote (weighted voting system) for Member Selection & Onboarding
6. Execution of the 6-Month Trial Growth Program
7. Final Review & DAO Decision on Continuation - 6 months after approval of the proposal and members are selected.

Means

This proposal does not require any additional Velora, external product or development.

Implementation Overview

We do not foresee any potential negative outcome of the present proposal and it is not expected for the DAO to derive any associated implementation action.

Time of Implementation

The VGC is envisioned as a permanent structure, with its initial term lasting 6 months from the approval of the proposal and the selection of its members. All other timelines are outlined within the proposal.

Budget

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Risk Assessment

We understand that the proposal has its drawbacks, however, the benefits and positive impact on the broader community, ecosystem, and protocol lie in its potential to establish a dedicated structure focused on identifying and executing growth-oriented initiatives. This would complement and support the ongoing efforts led by the Foundation and Laita.