6 Months Full-Time Marketing Efforts For Pawthereum

Sam to Lead Marketing Efforts

Background Pawthereum has the community, the treasury, and the mission. What we need now is consistent, professional marketing execution to drive growth, increase visibility, and expand our impact for animals. This proposal brings Sam on board as a freelance marketing lead for a 6-month trial period.

Scope of Work Daily content production → 60–90 videos/month across TikTok, Instagram, YouTube, Reddit, and X. Campaigns → giveaways, meme contests, TikTok challenges, influencer outreach. Shelter focus → highlight donations, rescue stories, and IRL stunts to build emotional connection. Livestreams & events → Q&As, trading parties, and real-time shelter donations. Community growth → active replies, engagement drives, Telegram onboarding. Weekly reports → transparent updates on progress and results.

Compensation & Incentives

1. Base Pay €2,000/month in PAWTH Covers baseline content creation, engagement, and execution.

2. Monthly KPI Bonus (up to €1,000) €200 per deliverable, max €1,000/month. Breakdown: • 5 outreach actions (pet stores, influencers, journalists, etc.) • 3 new shelters contacted/engaged • 2 giveaways executed • 2 TikTok challenges launched • 1 livestream • 2 public stunts • 5 Reddit posts/week in different crypto subreddits • 3 memes created and posted per week (Telegram, Reddit, X) • 20 Telegram engagement messages per week

➡ Max possible monthly compensation: €3,000 (Base €2,000 + Bonus €1,000). (calculated at the market price on the 1st day of each month).

3. Market Cap Growth Bonus €500 bonus for every $1M market cap milestone sustained for 3 days. Paid only after vesting unlock. Each milestone rewarded once (no double-counting if cap falls/rises again). No upper limit.

4. Marketing Budget €1,500/month for ads, creative tools, stunts, or shelter outreach. Safeguards: • Receipts required for all reimbursements. • Team approval required for items >€100. • Unused funds roll over to the next month.

Vesting & Safeguards Sam can request the core team to sell up to 30% of tokens earned each month and swap them to a stablecoin on his behalf. This gives him flexibility and the ability to lock in gains. Sales will ideally occur during high buy volume / higher market cap to avoid negative impact. Sam has no direct access to funds — the team remains in full control until contract end. Remaining tokens: All tokens (base, KPI, and bonuses) unlock fully at 6 months.

Vote of No Confidence Possible after 3 months. Requires 50% community approval. If passed: • Work stops immediately. • Base compensation → proportional vesting for months worked (e.g., 3/6 months = 50%). Future months forfeited. • Market cap bonuses → only milestones reached before the vote (and sustained for 3 days) are paid at unlock.

Additional Safeguards • Treasury protection → no direct access, payouts handled by the team. • Expenses → reimbursed only with receipts; approval required >€100. • Doxxing → Sam will be doxxed privately to the core team. • Alignment → The team retains final say over strategy; Sam executes.

Why This Works • Daily visibility → Sam delivers consistent content and presence volunteers can’t sustain. • Accountability → Bonuses tied to concrete KPIs and market cap milestones. • Treasury protection → Vesting, oversight, and receipts safeguard funds. • Mission first → Marketing tied directly to Pawth’s message: helping animals.

In Short Approve Sam to lead Pawthereum’s marketing for 6 months: • Community + team = strategy • Sam = execution • Transparent pay, defined KPIs, and long-term incentives ensure accountability and results.