Sams 3-Month Full-Time Marketing Initiative for Pawthereum

🐾 Why now? Pawthereum has been in steady decline unfortunately. This campaign will reignite growth with focused, consistent, professional marketing across: TikTok, Instagram, YouTube, X

📉 The problem:

Some days, daily trading volume is $34.20

At this level, donations stop & we risk running out of funds for shelters

We’ve never had someone fully dedicated to growth, this will change that

❓ Why 3 months not 1? Marketing takes time to build momentum

1 month is too short to plan, execute, and see results

No one can turn $34/day into $100k/day overnight

Goal: sustainable, compounding growth

🎯 Deliverables (per month → 3-month totals) 🎥 60 self-recorded Pawthereum themed videos (2 per day) → 180 total in 3 months 🗣 60 social media posts (Reddit/X/IG) → 180 total in 3 months 🤝 Contacting EVERY shelter we donated to (fresh pics/videos + ongoing communication) 🛍 Outreach to pet stores & related brands and journalists/media & communication 👤 Influencer campaigns 🎁 Giveaways 🎵 TikTok challenges to spark UGC (User Generated Content) and create hype 💬 Daily comment replies 🔴 Livestreams (Q&As, Trading Parties)

📈 How this can self-fund: More trading = more funds from 1% volume fee (50% charity / 50% dev)

Higher volume can reduce or offset my payment & marketing costs

💡 Community assurance: No personal cost to you — paid from reserves saved for years

We should have invested in marketing earlier — now is the time

💼 Sams commitment: ✅ Quit my self-employed job → full-time on Pawthereum ✅ Work 8h/day (Monday - Friday) + extra hours on weekends when needed ✅ Think of it as years of work compressed into 3 months, giving Pawthereum the consistent, focused push it’s been missing for years ✅ Focus on controllable KPIs (content, outreach, events) = organic increase of buy volume and market cap ✅ Weekly transparency reports

💰 Payment & Budget: 💵 9,000,000 PAWTH / month — paid 33% start 33% mid of month / 34% end of month 📣 Marketing budget: €1,000/month (max) • Expenses under €1,000 → no vote needed • Expenses over €1,000 → quick 24h community vote • All expenses have full proof of transactions

📌 PAWTH payment: Equivalent to €6,500/month fixed at 9,000,000 PAWTH/month (rate at proposal end). I will not dump — hold long-term & only sell gradually when buy volume allows to avoid sell pressure and red candles.

⏳ Duration: 📅 3 months full-time 🔄 Option to extend another 3 months if results are positive 📊 Weekly updates on progress

🚀 What success can look like: 📈 Increase in trading volume and market cap by a lot 🐶 Partner shelters actively sharing our content 🕒 Regular Trading Parties 📢 Influencer shoutouts & media mentions 🔥 A buzzing, growing community and rising visibility

🗳 VOTE: 🕔 Vote window: 5 days

⚠️ DISCLAIMER: If monthly KPIs aren’t met → rollover to next month I’ll finish any shortfall after the 3 months at no extra cost

❤️ Let’s bring Pawthereum back to life — together! ❤️