Proposal 34 – Vision & Product Expansion: Evolving PikuDAO into “Piku Finance”

Summary

This proposal introduces the transition of PikuDAO into Piku Finance, evolving from its crypto-native roots into an institutional-grade, FX-focused yield generation platform for both retail and institutional participants. This transition aligns Piku’s identity with its growth into a comprehensive financial platform.

Strategic Rationale

1. Transition From Crypto-Native to Institutional FX Hub

Piku Finance serves as the bridge between proprietary, delta-neutral FX strategies and DeFi. USP’s bread and butter backing strategy - BMMF (Institutional FX Delta-Neutral) - has enabled USP to navigate bear markets and create uncorrelated yield. We are now expanding this to bring a broader range of proprietary, FX-focused yield products directly to our users. That’s to say Piku is entering a new phase defined by the development of:

• Yield-generating vaults
• Strategy-driven capital allocation products
• Structured DeFi exposure layers

As the protocol expands beyond USP into a broader set of financial primitives, the current “DAO” designation no longer adequately represents its scope.

“Piku Finance” establishes a more accurate and scalable identity for a multi-product financial ecosystem.

2. User-Driven Evolution: The Professional Yield Terminal

User engagement with Piku is increasingly centered around:

• Yield optimization
• Strategy exposure
• Capital deployment

In this context, Piku Finance evolves into a “Professional Yield Terminal” — delivering institutional-grade strategies in a simplified, accessible format for everyday users.

We are expanding our user focus towards:

• Asset managers
• Liquidity providers
• Regulated capital allocators

who rely on Piku Finance to access cutting-edge, delta-neutral FX strategies on-chain. By integrating our Independent Proof of Solvency (via Accountable) into the core product and brand, we position transparency as a fundamental feature.

3. Governance Continuity

While the external brand evolves, PikuDAO will remain the core decision-making body of the protocol.

All key parameters, including:

• Backing allocations
• Risk frameworks
• Product configurations
• Ecosystem Incentives (aka - PIKU Rewards)

will continue to be governed through DAO processes (e.g., Snapshot, Discourse and on-chain governance).

This ensures that decentralization and community control remain fully intact, with the transition representing an evolution in positioning rather than a change in governance structure.

4. Value Accrual Across USP and PIKU

Under the Piku Finance framework, upcoming product and branding developments are expected to generate additional value across the ecosystem, including:

• USP: Increased differentiation for USP as a product that provides direct, simple access to the most cutting-edge yield products we are bringing to Piku Finance.
• PIKU: Enhanced utility and value capture for PIKU through fee switches from the new FX vaults and increased protocol revenue across a broader product range with a double-digit target APY.
• Stronger network effects as new financial primitives build on top of existing infrastructure

This transition supports a more robust and scalable value accrual model for both the stablecoin layer and the utility token.

Scope of Transition

The transition will be applied across all protocol-facing layers, including:

• Brand identity and visual assets
• Website and application interfaces
• Documentation and governance platforms
• Social and communication channels
• Partner integrations and ecosystem references
• Legal documentation and compliance frameworks.

Implementation Plan

The transition will be executed in a phased approach:

Phase 1 – Public Communication & Feedback (May 6 – May 13): 1-week window for formal announcement and community feedback gathering.

Phase 2 – Dual Branding Period (May 13 – June 13): 1-month coexistence of “PikuDAO” and “Piku Finance.”

Phase 3 – Full Transition (June 20): Complete migration across all platforms and legal frameworks.