RFP-31: Earmarking Funds for Radiant v3 Educational Video

Abstract

RFP-31 proposes the allocation of $30,000 from Radiant's Operating Expenses (OpEx) for the creation of an educational explainer video for Radiant v3. This project will be one of the first tasks for the marketing agency selected through RFP-30. The video aims to provide a clear, engaging, and comprehensive overview of the new features in Radiant v3, fostering excitement and understanding about the platform's upcoming enhancements.

Note: The execution of this proposal is contingent upon the successful passage of RFP-30 and the selection of a marketing agency. Should RFP-30 be rejected, RFP-31 will be rendered moot.

Motivation

With the imminent selection of a marketing agency via RFP-30, this RFP seeks to ensure that the chosen agency has the necessary resources to produce a high-quality educational video for Radiant v3.

This additional provision aims to ensure that the launch of Radiant v3 is accompanied by engaging and informative content, crucial for enhancing user understanding and engagement with the platform’s new functionalities and advancements.

Rationale

An explainer video created by the selected marketing agency will ensure consistency in messaging and branding. It will also leverage the agency’s expertise in communication and marketing, ensuring that the video effectively reaches and resonates with its intended audience. This alignment of video production with the agency’s broader marketing strategy for Radiant is crucial for a cohesive and impactful promotional campaign.

Specifications

The $30,000 budget will cover various production aspects, including:

• Scriptwriting: Collaborating with the agency to craft a narrative that encapsulates the essence of Radiant v3.
• Video Editing and Production: Ensuring professional-quality video production that aligns with Radiant’s branding.
• Copywriting: Developing engaging text elements within the video to complement the visual content.
• Voiceovers: Hiring professional voice talent to narrate the video, enhancing its appeal and clarity.
• Voiceover Rights: Securing necessary permissions for the use of voice-over content.

Steps to Implement

1. Agency Collaboration: Work closely with the marketing agency selected from RFP-30 to define the video’s scope and content.

2. Production Planning: Develop a detailed plan for video production, including timelines, script, storyboard, and voice-over selection.

3. Video Creation: Oversee the production process, ensuring that it aligns with the agreed-upon plan and Radiant's brand guidelines.

4. Review and Feedback: Conduct iterative reviews with both the marketing agency and internal stakeholders, refining the video based on feedback.

5. Finalization and Release: Complete post-production edits and officially release the explainer video in coordination with the marketing efforts for Radiant v3.

Timeline

The timeline for the video production will be synchronized with the marketing agency's overall strategy for Radiant v3, ensuring timely delivery and maximum impact upon release. The expected stages are:

1. Initial Planning (0-7 days post-agency selection): Conceptualization and scriptwriting.

2. Production Phase (7-14 days): Video shooting, editing, and voice-over recording.

3. Review and Revision (14-21 days): Incorporating feedback and finalizing the video.

4. Launch Readiness (21-30 days): Preparing for release alongside Radiant v3 launch activities.

Voting

In Favor: Approve allocation for the production of the Radiant v3 explainer video by the marketing agency selected in RFP-30.

Against: Disapprove the allocation of funds for the explainer video.

Abstain: Neutral or undecided, yet participating in the quorum.