Treasury Funding Proposal - Creator Coin Content Curation System

Rally has come across an exciting opportunity to pair development priorities with a mainstream music artist that puts Creator Coin at the center of their next major marketing push. To make full use of this rare chance, Business Development seeks approval from the Community Treasury to fund the development of a Creator Coin Content Curation system.

For the uninitiated, being a mainstream music artist means that you’re getting sent MANY demos (music tracks/projects) from unknown artists all the time. However, after taking a look at the market the Rally team has identified that there is no good/established system for the management and curation of these tracks. This is where our opportunity lies - to create a Content Curation system that will have applicable use not only for record labels and music artists, but also for streamers, and esports teams to organize songs and video clips for contests within their communities.

We believe that this project will put Rally at the forefront of new creators’ minds when considering new ways to grow their businesses - and strengthen our position in providing cool additional tools for our community to engage with using Creator Coins.

Development for this project consists of providing an initial build, after which the artist will be responsible for ongoing costs/hosting and maintenance:

Concepting and UX of the system, including multi-page submission flow. Creation of a ‘media manager’ CMS for artists to receive and approve submissions for public display on a webpage of the artist’s choosing. CMS functionality to support the organization of submitted/approved tracks being assigned to various playlists designated by the artist. Submission flow to allow user submissions to be tied to a Creator Coin donation, for favorable placing on the media playlists. Front-facing media manager/playlist functionality to allow for ANY Rally user to donate Creator Coins to improve the standings of approved tracks/media. Time required and budget to complete this project have been informed by both internal and external fullstack engineers, averaging approximately the following per chunk of the project:

Concepting ~16 hrs Design (+Revisions) & Figma Walkthrough ~20 hrs Frontend ~40 hrs Backend ~100 hrs

Taking an average agency rate of $175/hr, total estimated budget is $30,800. Accounting for a ~15% contingency/scope brings us to a total of $35,000.

To justify this spend, we’re using Portugal. The Man’s performance on the Rally network as our primary reference point. Since officially launching on 1/14, $PTM has generated $20,000 in direct buys into their coin (no converts, treasury grants, or rewards counted) from approx. 200 unique users. These users were motivated by a sheer love of PTM, with the only immediately announced deliverable being exclusive Discord access to unlock their Fan-generated video archive.

Taking these numbers into account, we need a way to estimate the relative impact of the artist in question. The most relevant comparisons are demographic, social reach, and monthly plays.

Behold! Handwavey voodoo magic social reach comparisons (written as generalized multiples vs. PTM to maintain hidden artist identity):

Twitter: ~2x Followers Instagram: ~3x Followers Twitch: N/A (PTM doesn’t stream - this artist does, and they game!)

The first use of this app will be used for a multi-month (min. 3 mo. commitment) program to find new tracks for up-and-coming artists to get signed to their record label. This artist, when previously running a similar promo, would receive ~150 submissions per week. This will be run 3 times per month for approx. 400 monthly submissions with a monthly ‘grand finale’ where the artist chooses tracks to sign and reveals winners.

In addition to the above, the artist plans to relaunch their Discord, livestream, and podcast all in support of their coin launch (with a ‘maybe’ of exclusive merch drops).

Taking the above into account, we believe it is safe to assume the artist in question will perform at least as well as PTM over their first 30 days on name and social reach alone. Add in the monetization potential from up from artists and fans promoting tracks using the artist’s coins - plus other exclusive stream/access benefits (podcast q’s, private streams, dj sets, song requests) - and we have a killer opportunity to grow interest in Rally.

[Quantitative Goals over 90 day period] 400+ Unique Account Signups & Buys 3 Add’l Creators to use product (12 in 180 days) $50,000+ monetization through buys & donates

[Qualitative Goals over 90 day period] Mainstream press recognition for pioneering unique music+crypto usecase Data gathering of new demographic

To honor the relationship with the artist that inspired the concept, this system will have an exclusive usage window for 30 days before being opened to add’l Rally creators.

A ‘Yes’ vote will approve $35,000 from the Community Treasury to be used for development of this Creator Coin Content Curation system, and to lock in 1 top-tier artist.

A ‘No’ vote will decline this initiative.