The Family Mooks give you 1 guaranteed free mint of each Doodle Labs project (~1 drop per month). Additionally, each mook in the family (8 in total) give you additional minting opportunities depending on the supply of the drop. We could easily recoup the investment over the course of the year just by selling the drops we mint.
There is a big price catalyst coming up (likely on Tuesday/tomorrow), which is the announcement of the first drop. The price of Mooks went from 0.2 -> 0.34ish ETH yesterday just from coordinated twitter marketing. Mostly floor buys, which means it was likely new users.
Here is the full write up: https://discord.com/channels/809934731483283457/910767144269119518/915646163565289472
Here is the updated pricing: https://discord.com/channels/809934731483283457/814699461514625044/917441092910198914