KOL Marketing Management Budget Proposal

Proposal No. [36]

Introduction

Dear Roko Network Community,

This proposal seeks approval for a comprehensive KOL (Key Opinion Leader) marketing management initiative to amplify the visibility and growth of the Roko Network. By leveraging our resources to engage top-tier KOLs, we aim to drive brand awareness, expand our reach, and ensure meaningful engagement within our ecosystem.

To execute this initiative effectively, we propose a budget allocation of $30,000 worth of ROKO tokens, with an additional buffer of $20,000 worth of ROKO tokens to address unforeseen opportunities or challenges. These funds will be granted from the Roko Network Foundation to the Roko Network Corp. which will hire a 3rd party to handle the management and execution of the marketing.

The timeline for spending the $30,000 budget will span 4 months or 1 quarter.

Proposal

1. Objectives

The KOL marketing campaign will focus on: • Expanding Brand Awareness: Partnering with high-impact KOLs to enhance Roko Network’s visibility in the global market. • Community Growth: Driving meaningful engagement and increasing the size and activity of our community. • Value Creation: Amplifying the network’s credibility and trust by working with established, reputable influencers.

2. Allocation Framework

Funds allocated will be distributed across the following key components of the campaign:

Content Strategy & Creation

• Developing compelling narratives tailored to each KOL’s audience. • Drafting key messaging and delivering on-brand materials to support KOL promotion.

KOL Management & Engagement

• Scouting and onboarding KOLs aligned with Roko Network’s goals. • Providing white-glove management, including direct communication and daily support, to ensure seamless execution of campaigns.

Campaign Execution & Optimization

• Managing all KOL content activations, including promotional posts, videos, and streams. • Monitoring performance metrics and adjusting strategy for optimal results.

Reporting & Analytics

• Comprehensive tracking of KOL activities, performance, and key deliverables. • Providing monthly updates to ensure transparency and alignment with community expectations.

3. Timeline

The campaign will be executed over the following timeline:

Week 0: Pre-Campaign Setup • Communication setup and narrative brainstorming. • KOL scouting, vetting, and initial outreach.

Week 1: Campaign Setup & Strategy • Budget optimization and finalizing the KOL list. • Strategic onboarding and initial content creation.

Weeks 2-3: Campaign Kickoff • Activation of KOL content and ongoing management. • Real-time tracking of results and adjustments as needed.

Months 2-4: Ongoing Management • Content tracking, performance reviews, and reporting. • Continuous optimization of narratives and strategies.

Budget Breakdown

• Allocated Budget: $30,000 worth of ROKO tokens, spent over a 4-month period. • Buffer: $20,000 worth of ROKO tokens (to accommodate unexpected opportunities or challenges). • Total Allocation: $50,000 worth of ROKO tokens.

Considerations

• Any unused funds from the allocated budget or buffer will be returned to the treasury. • The buffer will only be utilized upon approval for unforeseen strategic opportunities.

Community Engagement

• Feedback and suggestions are encouraged through the Roko Network Telegram and official forums. • Regular updates will be provided to ensure transparency and alignment with community expectations.

Flexibility and Amendments

• Amendment Process: Adjustments to the budget or allocation may be required based on market conditions or campaign performance. Any changes will require community approval through a Snapshot vote.

Conclusion

The proposed KOL marketing management initiative is a strategic investment in the growth and visibility of the Roko Network. By collaborating with leading KOLs and allocating the necessary resources, we aim to create significant value for our community while ensuring transparency and accountability throughout the process.

Voting Options

• Yes: I approve the allocation of $30,000 worth of ROKO tokens, with a $20,000 buffer, to fund the KOL marketing management initiative. • No: I do not approve this proposal.