Problem: Lack of new users equals a lack of transaction volume that burns supply and increases the price. We need to increase ROT's appeal beyond just the SushiSwap pools that exist now with marketing innovation.
Solution: RottenSwap can adopt the model of centralized exchanges by adding a new pool that coordinates with the listing of popular tokens. People get stuck holding tokens and waiting for use cases to be developed. RottenSwap can leverage the hype, marketing, communities and liquidity of idle assets and offer users a way to put their coins to work in the ROT ecosystem. The pool would only be farmable for a limited time with a reasonable apy to attract volume into the system and market ROT to new people. After a period of time has expired, the pool apy would drop and allow people to remove their assets. The cycle would begin again with a new token pair.
We may have to sacrifice some of the apy in the current pools or remove a pool to make this a reality. The benefits of new volume far out way the loss of some apy for short period of time. Think about new pairs & new money that will come from ROT-WBTC, ROT-DOT, ROT-OCEAN ROT-ADA, ROT-AXS.