CDP7: Build and Launch a full-on casino

Co-Author: John Stefanidis

Author: LordOfWar

Publisher: Jhun Salvino

This proposal seeks community consensus to develop and launch a premier online casino under the project code name "Trojan." This initiative aims to build a high-quality casino platform that leverages innovative acquisition strategies to capture and retain customers, with a long-term goal of reaching $1.5 billion in revenue by 2031. The time is ripe given the acquisition of a casino lisence.

Problem Statement:

The online gambling market is experiencing significant growth, but existing casinos often lack innovation in acquisition strategies and content relevance. There is an opportunity to capitalize on this by creating a casino with unique acquisition games that attract attention and convert users into loyal customers.

Simple Summary:

CDP7 outlines the plan to develop a top-tier online casino named "RealBet", formerly known as Project Trojan. The casino will feature a comprehensive suite of offerings, including casino games, live casino, slots, and sports betting. The focus will be on using innovative acquisition games to draw in new customers and cross-sell them into the broader casino offerings.

Abstract:

CDP6 proposes the establishment of the RealBet casino with a plan that includes creating unique acquisition games, offering a diverse range of casino products, and employing a robust marketing and retention strategy. The goal is to build a profitable online casino that achieves $1.5 billion in revenue by 2031.

Motivation:

The online gambling market presents a substantial growth opportunity, with an expected market size of $153 billion by 2030. To leverage this, the casino will differentiate itself with innovative acquisition games and a strong brand presence. This approach will address current market gaps and capitalize on the growing popularity of online gambling and cryptocurrency.

Specification:

What is the Casino?

1. Trojan Games (“House Games”):
   • Unique acquisition games designed to attract new customers through zeitgeist relevance and innovative mechanics.
2. Casino Main Games:
   • Includes traditional casino games (baccarat, poker, blackjack, roulette), live 4K casino, slot machines, jackpots, and sports betting.
   • Partnered with gaming providers for a wide range of games and high-quality experiences.
3. Premium Services:
   • Exclusive high roller rooms, VIP concierge services, and higher bet limits.

Go to market

• Unique, aggressive go to market strategy - never seen before in the casino space.
  • To be revealed closer to go live.

Infrastructure:

• Retention System: Rewards membership system, token loyalty system, multilingual support, geofencing, and secure cashier services.
• Marketing: Community content, affiliate marketing, SEO strategies, promotional offers, and activation/retention marketing.
• Operations: Customer support, whale business development, and team structure including customer service, sales, marketing, product/design/engineering, legal, and licensing.

Overview Summary of Development Effort:

The Project Trojan will create a fully-featured online casino with a focus on acquisition games and a comprehensive suite of gambling options. The development will be staged in phases, including the launch of core features, integration of token benefits, and expansion of marketing and sales efforts.

Brand Identity:

RealBet will represent a modern, exciting casino brand designed to appeal across diverse global markets. The name "RealBet" aligns with the Real World Gaming brand and ensures easy comprehension and cultural relevance.

Rationale:

Releasing a casino with unique acquisition strategies and a strong brand presence positions us to capture a significant share of the growing online gambling market. This initiative will build on existing trends and leverage advancements in mobile and cryptocurrency usage.

Roadmap:

Phase 1: Launch of RealBet casino, cashier system, compliance, licensing, and customer service.

Phase 2: Expand token integration and VIP services.

Phase 3: Full rollout of sales teams, affiliate marketing channels, and marketing campaigns.

This proposal invites the Real World Gaming community to support the development and launch of the RealBet casino, ensuring alignment with our long-term growth objectives and market opportunities.