CDP 10 - Change raw passes art and name proposal

Author: LordOfWarX

Publisher: Jhun Salvino

Proposal to Change Raw Passes to $REAL Passes (Name + Art Update)

Summary

This proposal recommends updating the name and artwork of the existing Raw Passes to “$REAL Passes” to better align with the evolving vision and brand identity of Real World Gaming ($REAL). This update aims to enhance the perceived value of the passes, unify the branding, and position them more effectively for future use cases and campaigns.

Motivation

As Real World Gaming expands, clear and cohesive branding becomes increasingly important. The current “Raw Pass” name and artwork were created early in the project’s life and served their initial purpose well. However, with $REAL as the core ecosystem token and identity, evolving the passes to reflect this name strengthens narrative clarity, marketing cohesion, and long-term brand equity.

Specification

• The name “Raw Pass” will be officially changed to “$REAL Pass.”
• New visual art will be created to replace the current Raw Pass designs. This art will reflect the themes, energy, and aesthetics of the $REAL brand and vision.
• The metadata for the passes will be updated accordingly to reflect the new name and artwork.

Benefits

• Brand Unity: Unifies the pass identity with the core $REAL brand and token.
• Increased Value Perception: Updated art and name may increase the collectibility and appeal of the passes.
• Future Alignment: Lays groundwork for future activations, marketing efforts, and integrations that center around the $REAL brand.

Drawbacks

• Historical Discontinuity: Some community members may value the “Raw” branding as part of RWG’s history.
• Development Time: Updating metadata and creating new art will require resources and time.

Vote Options

• Approve — Change the name of Raw Passes to “$REAL Passes” and update their artwork to align with $REAL branding.
• Decline — Do not change the name or artwork of Raw Passes; keep them as they are.