Grant SFI to Expand Marketing Strategy

PROPOSAL

Saffron Finance - Expanded Marketing Strategy

210 SFI per quarter from the Treasury…

• for additional personnel,
• for international marketing, and
• for domestic marketing.

ADDITIONAL STIPULATIONS:

• This proposal amount is subject to quarterly review and renewal by the community
• 25% of the quarterly allotment will be locked up until December 27, 2021

INTRODUCTION

A strong marketing budget encouraging more broad acceptance of Saffron is critical to the success and long term health of the protocol. Long term investors, institutions, and power users of DeFi typically recognize the benefits of Saffron but don’t necessarily know about it or how it works. Similarly, the complicated nature of this specific protocol can make average retail investors skittish. We have begun to employ our 2021 rollout strategy through creating the Academy - an accessible repository of educational information about Saffron and DeFi that is being built out to feature a wide range of multimedia content - and last month have started the process of expanding into international markets and territories - as recently seen at our event in Hangzhou.

Saffron’s marketing direction and scope are rapidly expanding (with the inclusion of the new Saffron Academy website, Saffron Academy Podcast, additional content for our international markets) and it necessitates onboarding additional marketing personnel - both domestic and international. These additional personnel will help take some of the workload off the original team and helps keep us at a healthy expansion rate. The core team has devoted a lot of time and effort into Saffron Academy and will continue to in the coming months, but again, this is only one facet of our marketing strategy and focus.

The items listed below are a combination of current responsibilities and Q2 goals for the marketing team. Meeting these deliverables will help give the community the ability to track the marketing team’s progress and effectiveness should this proposal be accepted.

Read the full proposal here:

https://gov.saffron.finance/t/temperature-check-grant-sfi-to-expand-marketing-strategy/77