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Proposal #5: SPC x No Standing

Voting ended about 4 years agoSucceeded

This vote is for the marketing proposal put forward by No Standing to help build our brand. The proposal includes the following:

Influencer Marketing-15 Pirates ● Dao to purchase 15 pirates from the floor for influencer marketing ● Pirates will be distributed to influencers where required ● Targeted influencer campaigns relevant to SPC roadmap ● Diverse range of influencers to be targeted across all platforms

Paid Ads-$5,000 p/m ● Platform agnostic and full funnel approach ● Ad placement will leverage first party data of established publishers for additional layers of targeting ● Budget to remain fluid between channels - will support the channel generating highest performance ● Paid advertising budget logic broken down per channel on following pages:

  1. Youtube-$2,500 p/m Top of Funnel Driving awareness of SPC to a wide audience.
  2. Twitter-$500 p/m Top/Mid Funnel Driving both awareness and clicks to site
  3. Google-$2,000 p/m Bottom Funnel Capturing intent from users ready to find out more

Paid Ads Strategy ● Advertising will begin in Australia, UK and USA with the goal of generating intrigue and interest in the project. ● The channels selected have extensive opportunities in reaching users who are a part of the Web 3 world as well as those who are beginning their journey. ● Each of these channels will act as a test, the budget will remain fluid so we can support the platform performing best. ● This initial phase of advertising will also develop key insights and learnings so future campaigns can be refined. ● The more interest in the project, the more likely the floor price will increase which benefits all current owners.

Off-Chain Vote

For
537 98.2%
Against
0 0%
Abstain
10 1.8%
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Timeline

Feb 10, 2022Proposal created
Feb 10, 2022Proposal vote started
Feb 11, 2022Proposal vote ended
Oct 26, 2023Proposal updated