This vote is for the marketing proposal put forward by No Standing to help build our brand. The proposal includes the following:
Influencer Marketing-15 Pirates ● Dao to purchase 15 pirates from the floor for influencer marketing ● Pirates will be distributed to influencers where required ● Targeted influencer campaigns relevant to SPC roadmap ● Diverse range of influencers to be targeted across all platforms
Paid Ads-$5,000 p/m ● Platform agnostic and full funnel approach ● Ad placement will leverage first party data of established publishers for additional layers of targeting ● Budget to remain fluid between channels - will support the channel generating highest performance ● Paid advertising budget logic broken down per channel on following pages:
Paid Ads Strategy ● Advertising will begin in Australia, UK and USA with the goal of generating intrigue and interest in the project. ● The channels selected have extensive opportunities in reaching users who are a part of the Web 3 world as well as those who are beginning their journey. ● Each of these channels will act as a test, the budget will remain fluid so we can support the platform performing best. ● This initial phase of advertising will also develop key insights and learnings so future campaigns can be refined. ● The more interest in the project, the more likely the floor price will increase which benefits all current owners.