SIP-30: Sandbox Side Event at TOKEN2049 – Community-First Activation at Glass Dome, Singapore

TL;DR

What

A high-impact, community-first side event is proposed during TOKEN2049 Singapore, the world’s largest Web3 gathering. Instead of allocating ~$200K+ on a standard booth presence, this proposal outlines a DAO-funded activation at the Glass Dome with a total budget of USD $99,966. This immersive side event will celebrate LAND ownership, creator culture, and community co-creation in The Sandbox, featuring LAND showcases, avatar creators, UGC demos, partner activations, and an immersive, creator-led atmosphere.

Why

It is vital for The Sandbox to establish a presence and retain mindshare in the crypto community in Asia, . This event is also the first live activation of a Southeast Asia focused Neighbourhood (a new regional hub in The Sandbox). It’s a launchpad for culture-forward creators from Southeast Asia, integrated into the broader Sandbox vision of a user-owned metaverse.

How

A half day, high-touch side event at the Glass Dome (a central, impact-driven venue) featuring: LAND Balcony: Explore SEA LAND and other plots IRL, Creator Garage: Avatar, UGC demos, and asset design, Partner Arena: Ecosystem showcases + quests, F&B Zone: Sandbox-branded brews and snacks, Stage Program: Speakers, community highlights, SEA launch

When

30 Sept 2025, From 1–5PM

Where

Glass Dome is a community playground centrally located in the business district in Singapore that champions stakeholders to Play + Do Good and aims to become an impact placemaker for all communities. With 790 sqm across two floors, this exciting space hopes to inspire and influence thought leaders and change makers from private, public and people sectors to reimagine giving and create a social economy.

Who

Expected: 300 attendees + 1M+ global digital reach (LAND owners, builders, creators, The Sandbox Team and management)

Council recommendation

Positive

SIP Details

Event Details

• Token 2049 presence at a Side Event in Singapore: Venue Deck
• Target Audience: Creators, Land Owners, Players
• 300 participants expected
• Date & Duration: 30th September 2025 from 1.00PM-5.00PM
  • Registration and Networking (1.00PM -2.00PM)
  • Stage Program (2:00PM–3:00PM)
  • Free-flow Experience Zone (3:00PM–5:00PM)
• Format A half day activation featuring a mix of stage presentations and hands-on community engagement. There will be one hour focused on curated speeches and announcements, followed by two hours of immersive exploration and networking in the Experience Zone.

Agenda Highlights

• Opening Remarks by Sebastien Borget (Co-Founder, The Sandbox)
• Regional update by The Sandbox SEA team
• Partner Showcases: Short presentations from key ecosystem collaborators
• Introduction of a new Sandbox Community Ambassador
• Interactive Experience Zone:
  • LAND discovery (including SEA LAND)
  • Creator showcases (avatars, UGC games, assets)
  • Community hangout and meet-the-team moments
  • On-site demos, F&B, and media wall

Technologies/Tools Used

On-site demo stations, video screens, RSVP and check-in app (Lu.ma), Branded photo wall for social sharing

Event Objectives

This event brings The Sandbox ecosystem to life in a real-world setting. It gives our creators, LAND owners, and partners a space to connect meaningfully, showcase their work, and engage new audiences. It also marks the launch of SEA LAND, highlighting Southeast Asia’s contribution to our global, community-owned metaverse during one of the industry's biggest events.

By funding this event, the DAO supports The Sandbox ecosystem growth in Asia, a key region to the future of Web3.

Objective	Stakeholders	Community Impact
Celebrate Land Ownership	LAND owners, builders	Bring Plots to life with in real life activation
Onboard & elevate creators	UGC creators, avatar designers	Showcase UGC talent and offers visibility, new connections, and a platform to showcase work to global peers
Strengthen global identity	The wider Sandbox community (Most of the attendees for Token2049 are global audience)	Show The Sandbox as both global and hyper-local and also connects diverse participants
Launch SEA LAND (as key moment)	Southeast Asia players & partners	Spotlight SEA’s creator economy within a global lens

Success Metrics for Event

• 1000+ RSVPs
• At least 5 UGC creators featured
• At least 3 new partnerships showcase
• 100+ qualified leads captured (LAND interest, creator onboarding, or partner collaboration)
• 1M+ social impressions from media and community
• Post-event survey to measure creator/attendee satisfaction and perceived value

Benefit to The Sandbox Ecosystem

This event turns the metaverse into a real-world experience. It showcases what’s possible with LAND ownership, UGC, and community-led creation—building emotional connection and practical awareness around The Sandbox.

By activating during TOKEN2049, we put our ecosystem in front of a highly engaged, global audience. It’s not just brand exposure. It’s ecosystem participation: creators share their work, LAND owners see their plots come to life, and new users get a hands-on introduction to our tools and community.

It also marks the launch of a Southeast Asian Neighbourhood, our newest regional neighborhood, reinforcing The Sandbox’s commitment to cultural inclusion and localized expression which is the core to a decentralised world. This is exactly the kind of activation DAO funding should support: high-leverage, creator-first, and community-powered.

Budget requested

Total cost: USD 99,966 (based on an exchange rate of USD/SGD 1.28).

Item	Description	Cost (USD)
Venue	Glass Dome Venue Rental	15,669
Event Production & Setup	Concept, buildout, decor, AV, props, design	42,969
Marketing	PR execution, media kits	7,813
F&B	Sandbox Branded Bottled Brews, Canapes etc	7,813
Merch	TSB pillows, bags, VIP Landowner packs	12,109
Management	Event management fees, manpower, emcee, talents and video crew	13,594

Implementation Plan

Milestones (per event)	How do we measure success?	Expected completion date	Unlock Payment
✅ SIP Approval	Vote Passed	July, 9th 2025	50% (USD ~$49,983) – To secure venue, production vendors, and kickoff event prep
#1 Kick off	Signed contracts with event partner, venue booking confirmation, event branding assets shared in DAO forum	Early August 2025	50% – For ongoing setup, marketing, F&B, and merch orders
#2 Event completed	Event Held, 300 Attendees, media/social live	30 September 2025
#3 Report	Metrics submitted, video recap shared	End October 2025	-

Team Attending

• Sebastien Borget
• Southeast Asia Team
• Invitation for DAO Delegates in Asia & the Admin Team