TL;DR

Council Recommendation: Positive 🙂

What

The Sandbox Ambassador Program is a collective of individuals who are tasked by The Sandbox to complete a set of functions that support the development and growth of the platform. As our platform and community continues to grow and evolve, so do our needs. In response, we’re welcoming new ambassadors to help us support and contribute to The Sandbox ecosystem.

Why

The Sandbox needs an Ambassador Program to help support the growth and development of the platform and ecosystem it serves. Ambassadors will play a critical role in raising awareness with new and existing audiences about key initiatives. Furthermore, this program will allow The Sandbox to incentive and reward community members for their efforts in helping to push the platform forward.

How

The Sandbox Ambassador Program SIP proposes allocating up to 400,000 SAND to cover costs for paying ambassadors in the program. (We believe this approach to the budget will allow us the flexibility we need as we scale the program over the coming months. Budget will fluxate depending on the number of the ambassadors accepted into the program, current needs of The Sandbox, etc.) at this stage, budget depends on the # of ambassadors involved). This budget will help pay for the expansion of the program including more Ambassadors to fulfill roles in new tracks. In SIP Details you will see the four ambassador tracks.

When

The Ambassador Program has been launched on Monday, July 19th Medium Forum

Who

The Marketing Team of TSB will be in charge of interview rounds, Ambassadors Management and reporting.

SIP Details

Why does TSB need Ambassadors ?

The Sandbox is relaunching The Sandbox Ambassador Program in order to increase the number of ambassadors within the program by introducing new roles to support the platform's ongoing growth.

In order to support the growth of this program, The Sandbox is seeking funding support from the DAO to compensate the ambassadors within the program.

Initially, our ambassadors focused on community engagement through key channels like Discord by answering questions and helping users learn how to use tools like Game Maker and VoxEdit. Now, in addition to those critical functions, ambassadors could be tasked with creating content for The Sandbox channels, fostering a fun and engaging in-game environment with players, and more. By expanding our program, we can partner with more of our community bringing in fresh perspectives and diverse talents.

Let’s dive into how the new program works.

The Sandbox Ambassador Program Overview

A Community for Everyone

The Sandbox Ambassador Program brings together a diverse group of people connected by a love for gaming, having fun, forging meaningful connections, and of course, The Sandbox!

The Sandbox Ambassadors have the opportunity to forge real, meaningful impact throughout our global community. From helping onboard new players to producing engaging content that inspires creators, ambassadors foster a welcoming and inspirational environment for existing and new community members.

More Ways to Contribute

With this re-launch, we will be increasing the number of ambassadors and introducing new roles to support the platform's ongoing growth.

Initially, our ambassadors focused on community management through Discord by answering questions and driving conversation. Now, we will be expanding the coverage of Community Manager (CM) to additional channels as well as introducing three new tracks: Content Creator (CC), In-Game Leader (IGL), and Key Opinion Leader (KOL).

By expanding our program, we can partner with more of you—our passionate community—bringing in fresh perspectives and diverse talents.

Rewarding Work

Our ambassadors play a crucial role in supporting The Sandbox platform and broader ecosystem, all while being recognized by the community and rewarded in SAND for their work.

Goals of the Program

The goal of The Sandbox Ambassador Program is to leverage members of the community to help push brand and business objectives forward by:

• Acting on behalf of the business and fulfilling core job functions (i.e. Customer Support on Discord),
• Distributing key information to the wider community in which they have influence,
• Produce content for The Sandbox and The Sandbox DAO, and
• Facilitate in LiveOps during platform events (i.e. Season) to ensure players have an engaged, populated server.

Thus, The Sandbox Ambassador program allows us to:

• Foster positive brand affinity and trust through community engagement,
• Communicate key brand messages more broadly and effectively to new and existing audiences, and
• Ensure optimal user experience.

Below you will see the four ambassador tracks:

• Community Manager (CM) tasked with interacting with the community on The Sandbox social and community channels.
• Content Creator (CC) tasked with making content for The Sandbox to publish on our channels.
• Key Opinion Leader (KOL) tasked with wielding influence within their communities by making and publishing content on their channels.
• In-Game Leader (IGL) tasked with interacting and driving engagement within in-platform experiences.

Who can apply?

Anyone is welcome to apply and acceptance into the program is up to The Sandbox’s discretion based upon:

1. Qualifications of the applicant.
2. Standing within The Sandbox Community (cannot violate terms of use, etc.)
3. Needs of The Sandbox team, which can fluctuate depending on a variety of factors.

However, filling out this application does not represent any guarantee of becoming an ambassador of The Sandbox and/or receiving any form of compensation from The Sandbox.

Benefit to The Sandbox Ecosystem

We believe that The Sandbox DAO should fund this program because:

1. Shared & Aligned Goals: The purpose of the ambassador program is to foster the development and growth of the community and platform which in turn impacts the Sandbox DAO community. All of our goals align with growing the ecosystem.
2. Community First, Always: Many of The Sandbox Ambassadors are active members of the community—in some cases, the most active members—and should this SIP be approved, we can expand the program to welcome in even more members to our program.
3. Creating More Opportunities: By expanding our program, we are creating new roles and jobs for our community so that they can shape the present and future of the platform, and get paid for their work.

Budget requested

Category: SAND Initiatives Overall budget requested: up to 400,000 SAND

Exact number of Ambassadors can’t be determined at the moment;

Implementation Plan

TSB Marketing Team will manage directly relationship with Ambassadors, including payment.

|Milestones|How do we measure success?|Completion date|Payment (SAND)| | --- | --- | --- | --- | |Round #1 Selecting Ambassadors, Onboarding first set of ambassadors|# of individuals accepted into the program|From September onwards|200K| |Round #2 Reporting on first batch of ambassador work|TSB Marketing team will share with the DAO key metrics about the program|End of 2024|200K|

APPENDIX

Alternatives Considered

The Sandbox funds the ambassador program fully. We chose to not proceed with this option because we felt that since the ambassador program is tasked with fostering and growing the community, the DAO should fund the program.